But this year’s $2000.00 commercial featuring a crystal ball getting tossed into a Doritos machine beat many of the Madison-created commercials. It’s a good day for companies like Poptent/Xlntads, which contract with amateurs to produce TV and web commercials. The folks that produced the Doritos spot (see video below) have been awarded a million-dollar contract as a result. Not bad. I still like mine better, not that I’m biased.
Carla McLeod, CMO of Zeta Interactive, a digital agency that monitors buzz, said that “Free Doritos” was also the best-performing Super Bowl ad in the blogosphere. Not only did the spot have the most posts in hours following the game, but nearly 90% of the posts were positive. “People thought it was a fun, memorable ad,” she said. “It really resonated with that audience.”
In related news, the video I posted featuring my top-1o Superbowl 2009 commercials has been viewed 240,000 times in the past 24 hours (more than 6 times the number of people than fit into the stadium for yesterday’s Superbowl), and this blog has been viewed in the past 24 hours more than ever before– in fact 4x the second highest day. Oh I’m not bragging, mind you. Nope. Just letting you know the thirst remains high for Superbowl ad buzz.