Dangers of Mobile Advertising

Wired magazine reports this month that it’s the GPS revolution in 2009. Remember a decade ago, when we heard stories about how you’d be passing Starbucks and suddenly receive a text/sms offer via your mobile phone? Yeah, that and the space cars I’m still waiting on.

Well here’s a glimpse into the dangers associated with GPS-based (location based) text advertising. Jo and I depicted the sad reality as we see it. We’d be passing stores just to get the discounts retailers would use to lure us back. Mind you this isn’t a sponsored video, so the Borders, Starbucks and California Tortilla appearances are just to make it more realish.

I’m not sure if other countries have introduced this technology, but I sure can’t wait for it in the US. That’s what I love about those free 411 services. You suddenly get text junk mail. Eww. And how creepy would it be to have an advertiser know exactly where you are at a specific time. Here’s hoping for opt-outs.

I’m posting the blip.tv version first because it’s a bit better resolution:

And the YouTube version…

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