Like Knife in Gun Fight, Subway Sends Lawyer to Dominos PR Fight
Never bring a knife to a gun fight, or an attorney to a PR/advertising battle. That’s the lesson in the “2009 Battle of the Toasted Sandwiches.” Here’s a quick blow-by-blow recap (see Adweek for more): Dominos issues an independent taste test comparing its oven-baked sandwiches to Subway’s. Since they couldn’t obviously test every variation, they…
