Michael Buckley was on CNN discussing the YouTube Partnership program, and how it has allowed him to follow his passion full-time. I’m hoping Buckley’s recent press can remind people of two things. First, this space has grown up. I predicted people would be earning 6-figure incomes in 2007 and I was too ambitious. But now folks like KipKay on Metacafe (who earned 6-figures last year, but has slowed down significantly) and Michael Buckley (WhattheBuckShow) are proving that it’s possible. Second, Buckley reminds us to be realistic. Buckley worked like crazy, has crowd-gathering talent, and promotes himself well. Buckley is on Inside Edition tonight, and the media seems rather interested in the notion that people can quit their jobs and live independently via YouTube.
Want to make a living on YouTube? Some tips
- Remember it won’t happen overnight.
- Find a niche. Buckley is appealing to celebrity-watchers that like a regular online digest.
- Read my free eBook: How to Become Popular on YouTube Without Any Talent
- Promote yourself, and ensure you use copyright-free content.
- RSS or read this blog often- it’s dedicated to helping creators make income (and show advertisers how to enhance their brands via known YouTube creators.
- Join the YouTube Partners program once you have a decent amount of videos and views
- Create a lot of content that people want- much of Buckley’s revenue is due to his constantly topical videos, and residual income he earns from his collection. For instance, the vast majority of my income comes from continuous views to the top videos I’ve created that continue to get views.
You’ll need to be a top YouTube creator to live from its advertising sharing, but many of us are supplementing our income. I maintain that the highest earning comes from “sponsored videos.” These aren’t easy to find, but they’re nice income.
Buckley had a modest income before going full-time, and that helps. I’ve got four kids and a mortgage, so it will be a while before YouTube can match my day-job income. But it’s a fun way to make an additional income source, and my video revenue is certainly more than I made in my first job post MBA.