iJustine is well known in the west-coast and tech sector, but when I met her at YouTube Live in San Fran I realized she doesn’t have as many YouTube subscribers on youtube.com/ijustine as one might think. So here’s my attempt to pitch her on some brilliant ideas to help drive her popularity… appearing in “Pretty Girls Farting in Public” could have been a winner.
I’ve often said that YouTube popularity is boosted by, among other things, collaborating with other creators. To be clear, however, this always benefits the lesser subscribed creator if they appear in a popular YouTuber’s videos. So this video for iJustine was clearly charity, since for the moment I have about 70K subs to her 35K (nearly three times as many).
And this collab had nothing to do with the fact that I wanted to legitimately use her low-rez friendly face as a thumbnail for one of my videos. Ironically, YouTube randomly chose a picture of my ugly mug, and that “upload your own thumbnail or else” functionality seems to be working out like most new features.