I’m drafting my 2009 predictions for online video. I’m trying really hard not to repeat previous predictions, and to be realistic about what can happen in a year. This space has made enormous changes in 2008. Last month I made more on YouTube advertising revenue than I made in a month from my first job…
I don’t often quote press releases, but this release by Vmatrix is quite accurate: Two hottest trends in online marketing – streaming video and video SEO – will take off in popularity in 2009. According to online marketing studies, Google’s universal search algorythms, which allow multimedia to appear in search results along with web page…
A nice article in StreamingMedia about online video for the web. Nice because it quotes me.
Folks, I’m going to tell you something. If this video doesn’t go “viral” I’m not just murdering the word viral. I’m declaring Christmas spirit dead forever. Ponce, best known for The Retarded Policeman, has produced a “Smile the World” video that might very well be the finest Christmas song since “Grandma Got Run Over by…
Thanks to SomeCallMeJim (a WVFF tribe member), who helped summarized this BeingPeterKing novel about what the future holds for social media. Indeed this 23-page “Social Media Predictions 2009” article should be required reading for marketers… whether they’re concerned about Google buying Twitter, or whether they want to know what to do about “accidental” spokespeople versus…
Yesterday I urged marketers to pursue niches instead of wildly popular videos. But if video creators pursue small niches, their videos will get fewer views, and they’ll therefore make less money via YouTube’s Partner program (which shares ad revenues based not on the appeal of the videos but the total view count). Ideally creators will…
The Vlogbrothers (Hank and John) helped orchestrate another “Project Awesome,” and I’m sad I missed participating. This thumbnail collection (right) is a collection of “Project 4 Awesome” videos, which are featured on YouTube’s homepage. Individual creators recognized a charity of their choice to help “end world suck.” While I’m glad to see YouTube editors recognize this…
I’m still procrastinating my AdAge article for online-video, but the process awakened me to something vital about online video. You see, when I was featured for the first time on YouTube it was mocking a “viral video genius.” It was meant to be a joke. Viral video was not an art form, and remains a…
Michael Buckley was on CNN discussing the YouTube Partnership program, and how it has allowed him to follow his passion full-time. I’m hoping Buckley’s recent press can remind people of two things. First, this space has grown up. I predicted people would be earning 6-figure incomes in 2007 and I was too ambitious. But now…