Dan Rayburn writes about the poor targeting of online video ads. I think the problem is that the revenue flowing into online-video is going through media buyers. Media buyers look for reach, frequency, and price.
While Rayburn shouldn’t be seeing ads for female razors, the targeting and placement shouldn’t be about registered users and IAB-approved ad units.
I like the deals that involve more than display, and have a creator interact with the brand. The creator has a giant fan base… a tribe. He’s introducing the brand to that tribe. It’s not a stupid animated banner barking for my attention or making me wait for a video to load.
May I change the model, please?
- Instead of 1) make product, 2) find ideal buyer, 3) shove the ads up their ass until they buy.
- How about 1) identify large, tight, influential groups that associate via online video, 2) seek products that fit their interests and needs, 3) have the leader of those groups mention them.
For crying out loud, we’ve become advertisement jaded and we’re in a recession. I’m not buying something because of seven targeted ads, I’m buying it because someone I trust endorsed it.
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Uh, didn’t Powell JUST stab his “beloved” commander-in-chief in the back for a shot at a government job? That was him, right? Yeah. It was. What makes you think he won’t drop a dime on G.I. Joes??????
@51 – Powell needs a lot of redemption and Clark is involved with VoteVets, what they needs is a little prodding. Write them a letter, ask them to help organize a new Bonus Army, tell them you’ll film it and upload it to You Tube. Doin’ nothin’ get’s ya nothin’. Gotta be a badger, sink your teeth in and not let go, you sound like you got a set of strong jaws. Bush is out, Obama is in, he’s green and a community organizer, gotta get um before full transformation to the dark side takes hold. And really marquis, stop being such a buzz kill, it’s exhausting, being a cynic is the easy way out, fight the good fight, find solutions, don’t wallow in the misery and what can’t be done remember, nothing great was ever done without enthusiasm!
Alright now, you sons-of-bitches, you know how I feel. That is all.
Perhaps my videos have been too subtle, my blogs too interspersed with pop culture inanity, my stories of the street too earthy, my poetry too priggish, but I continue to strive to seep into the collective consciousness.
I continue.
I seep.
He’s coming for you, Kevin:
http://www.youtube.com/watch?v=36aTRiTeauA
yeah, I noticed subtle doesn’t work for high numbers on You Tube. Of course if you’re only looking to appeal exclusively to the abstract suffering artist audience who have a need to suffer subtly abstract as a way of life… What’s needed to boost numbers on You Tube is a pie in the face kick um the groin sexy girl kitty cat video. Only intellectuals appreciate seeping subtleties and personally you’re stuff is really depressing me these days and like the trees that only put out the colors they hold in abundance I’m way over extended in that area. Ya know even Magritte dabbled in flamboyant colors during the great depression hoping it would lift the spirits of the people up. Of course his agent didn’t think that was such a good idea. But if subtly seeping makes you feel better then what the heck, seep away seep…
You’re suffering. I’m celebrating the Kafkaesque dark truths of my soul, a black comedy of futzing through the consequences of my life decisions …. more Jackson Pollock than Magritte, a blood splatter of meaning rather than Magritte’s unknowable mystery.
But I made you a puppy love video just the same
http://www.youtube.com/watch?v=C4aan8dnWOc
o k, you win, consequences suck, but even in a dog eat dog world cute still counts.
The puppy love video got me over the top?
Ah, the rising tide of cute. Me and some Hell’s Angels had an interesting conversation about that back in the early 80s:
TUBING DOWN THE GUADALUPE RIVER
WITH THE HELL’S ANGELS
ON ACID
BY JAMES JARVIS
For 10 floating hours
on this slow-moving south Texas river
we talked about our parallel struggles
against fascism, blind obedience,
and the rising tide of CUTE.
(It was all bullshit–
just our floating, tattooed way
of justifying ourselves
as we floated aimlessly
down the Guadalupe River
on acid.)
We were
a Kabuki theater of the absurd on inner tubes,
floating past lakehouses
that jutted out on stilts over the river
like the arrogant breasts
of frustrated housewives…
We were
floating like slow-motion whirling dervishes
past abandoned piers
which stood marooned to the knees
in tangled knots of garbage
like the waterlogged skeletons
of murdered ideas…
We were
floating past the uncivilized tangle
of denuded sumac and cypress and beer can trees
like anhedonic hugger-mugger whores
milking the anaconda.
We watched
the pulsing horizon
like Aladdin watching the smoke
from the magic lamp;
the smoke coalescing into
the omnipotent djinn
of our hallucinations.
We talked
of Dos Passos and Dos Equis
and Kerouac and Maui Wowie
and Ginzberg and synthetic # 4…
and we lived more
in those 10 floating hours
than the most ancient
of the goat herders
have lived
in the mountains
of Abkhazia.
Hey! I haven’t commented this post yet! You guys must be so sad.
Well, here you go. You are welcome!
What’s the subject of this post again?
@60
Alzheimer’s
^ Has it mattered before?
Oh yeah, we were talking about how quickly Obama has begun to break his campaign promises, like the one about no lobbyists being in his cabinet. Strike that one. Meet the new boss, same as the old boss.
Oh man, you guys do NOT do enough drugs.
Okay, since Nalts refuses to update this blog, here are a couple of new posts:
Announcing a new contest: “YouTube Contest Challenges Users To Make A ‘Good’ Video”
http://www.youtube.com/watch?v=X4dSsla-q6o
Announcing some sort of live function that Nalts will be in: Youtube Live with Miss Busters! http://www.youtube.com/watch?v=lwOF1EOMHJA
It really pisses me off that I have to do Nalts’ work for him.
Man, Marquis, that was some kick-ass poetry @ 58! When you’re mediocre you are pretty self-indulgent, but when you’re good, you are superb.
I’m going to put Kevin’s picture on the back of a milk carton
Seriously, it’s almost been a whole week since the guy posts a blog. I’ve gotten so desperate for something to do that I’ve resorted to posting on my own blog. That’s desperation, folks!
@66
Hahaha! Me, too, SCMJ. While deleting some old posts, I ran across this 2006 list of hot video sites. Wanna play a game? Guess how many of these hot sites went belly up in the last 24 months:
Youtube, Google Video, iFilm, Metacafe, Dailymotion, Myspace, Angry Alien, Anime Episodes.Net, Badjojo, Blastro, Blennus, Blip.tv, Bofunk, Bolt, Break.com, Castpost, CollegeHumor, Current TV, Dachix, Danerd, DailySixer.com, DevilDucky, Double Agent, eVideoShare, EVTV1, FindVideos, Free Video Blog, Grinvi, Grouper, Hiphopdeal, Kontraband, Lulu TV, Midis.biz, Music.com, MusicVideoCodes.info, MySpace Video Code, Newgrounds, NothingToxic, PcPlanets, Pixparty, PlsThx, Putfile, Revver, Sharkle, SmitHappens, StreetFire, ThatVideoSite, TotallyCrap, VideoCodes4U, Video Codes World, VideoCodeZone, vidiLife, Vimeo, vSocial, Yikers, ZippyVideos
Kevin! Where are you? Besides making videos with Zipster, I mean. Are you ever coming back to the blog?
Naked skydiving must be really popular this time of year where Kevin is
Kevin’s probably off in Hollywood making Doritos commercials. Meanwhile, I’m a genius, too:
http://www.youtube.com/watch?v=ttC6pWER3pA
SPECIAL ALERT!
[click]
^ Hahahaha!
Hey, I’ve seen Kevin abandon a blog before, but usually it’s for something else:
(http://)revverberation(dot)blogspot(dot)com/
Maybe he got a job at E!
@71
I knew he was missing, and I kind of guessed he was pasteurized, but I had no clue he was homogenized. I could have sworn he was into the ladies.
And another rumor is born.
@71
Hey Jan, here’s the story to go with your milk carton! (click!)
Oh, sweet baby Jesus! Please bring Nalts back!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Why hath thou forsaken meeeeeeeeeeeeeeeeeeeeeee!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
He’s probably got a lot to do before he goes to YouTube live on the 22nd. Like stuff.
^
Important stuff too. Like doing things. And the other things.
Let’s face it, Nalts doesn’t love us anymore. Let’s spend the next 22 replies lamenting over his betrayal of our trusting souls.
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