Comments on: Should a Brand Be a Publisher? http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/ Inside Online-Video for Creators, Viewers, Marketers and Advertisers Wed, 10 Mar 2010 15:22:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Lynn http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-26558 Chris Lynn Wed, 29 Oct 2008 20:06:20 +0000 http://willvideoforfood.com/?p=2721#comment-26558 Hey Nalts! Thanks for linking back. I've been meaning to comment on this post for a while! I whole-heartedly agree with the anti-BofA financial planning. But then again, I don't trust banks :) As for choosing Men's Health over say Zappos--for me it would really depend on the content. Men's Health has been around forever, and we've grown to trust them. Zappos is young, but they have a full editorial staff. As long as the content isn't too product-focused, what makes it poorer quality than Men's Health? Plus, more and more glossies are reviewing promotional samples from advertisers. Is that balanced? Picture this scenario: A year from now, Zappos has established a good audience. They are pumping out fresh, new content daily, making it shareable/portable/digestable for today's reader. Men's Health, on the other hand, lays a few people off and doesn't expand its offerings to include media that consumers want. Which one has more readers? If a company can produce (transparent) compelling content that doesn't just shill their products, how is it any different? It's giving consumers what they want, connecting with them, and is more cost-effective and less intrusive than traditional advertising. Thoughts? :) Hey Nalts!

Thanks for linking back. I’ve been meaning to comment on this post for a while!

I whole-heartedly agree with the anti-BofA financial planning. But then again, I don’t trust banks :)

As for choosing Men’s Health over say Zappos–for me it would really depend on the content. Men’s Health has been around forever, and we’ve grown to trust them. Zappos is young, but they have a full editorial staff. As long as the content isn’t too product-focused, what makes it poorer quality than Men’s Health? Plus, more and more glossies are reviewing promotional samples from advertisers. Is that balanced?

Picture this scenario: A year from now, Zappos has established a good audience. They are pumping out fresh, new content daily, making it shareable/portable/digestable for today’s reader. Men’s Health, on the other hand, lays a few people off and doesn’t expand its offerings to include media that consumers want. Which one has more readers?

If a company can produce (transparent) compelling content that doesn’t just shill their products, how is it any different? It’s giving consumers what they want, connecting with them, and is more cost-effective and less intrusive than traditional advertising.

Thoughts? :)

]]> By: marquisdejolie http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25474 marquisdejolie Sat, 11 Oct 2008 08:27:48 +0000 http://willvideoforfood.com/?p=2721#comment-25474 You could probably retire tomorrow if you are willing to move to Tobacco Road in Arkansas. You could probably retire tomorrow if you are willing to move to Tobacco Road in Arkansas.

]]> By: Marilyn http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25452 Marilyn Sat, 11 Oct 2008 03:21:42 +0000 http://willvideoforfood.com/?p=2721#comment-25452 My 403(b) is losing money. I will never be able to retire, except for my NYSUT pension. But since I'm a Tier 4, that's not much. My 403(b) is losing money. I will never be able to retire, except for my NYSUT pension. But since I’m a Tier 4, that’s not much.

]]> By: brindle16 http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25388 brindle16 Fri, 10 Oct 2008 16:19:31 +0000 http://willvideoforfood.com/?p=2721#comment-25388 @14 I know math, 2+2 = 7, right? @14

I know math, 2+2 = 7, right?

]]> By: sukatra http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25373 sukatra Fri, 10 Oct 2008 13:34:40 +0000 http://willvideoforfood.com/?p=2721#comment-25373 By the way, I don't know how old any of y'alls parents are, but my mom's family was destitute during the Depression, and was even evicted from one apartment by the sheriff. with all their belongings in the street. Good news though - the neighbors protested and promptly moved the furniture back in after the sheriff left. This story was prominently displayed in the newspapers in Peoria, with a photograph of my mother and her two sisters, all under 3, standing in their crib on the street and crying. This is not a story I heard from my mother. I saw the newspaper clippings when another relative told me the story.The Depression has haunted my mom .her whole life, the result being that I too have great anxiety over the current goings-on. Ironically, my dad, an only child, never felt the effects of the Depression at all. The only bright spot for me - I've spent all my investments so I have nothing to lose in the stock market!! Yeay!! But i'm even more worried about whether I'll ever be able to get a job. And, of course, scared shitless that i may have to go back to Indiana and live with my mom if I can't. Now THAT would be a fate worse than death. Or . . . we could always go live with Kevin . . . . HAHAHAHAHAHAHAHAHA!!!! Scared you with that one, didn't I!. By the way, I don’t know how old any of y’alls parents are, but my mom’s family was destitute during the Depression, and was even evicted from one apartment by the sheriff. with all their belongings in the street. Good news though – the neighbors protested and promptly moved the furniture back in after the sheriff left. This story was prominently displayed in the newspapers in Peoria, with a photograph of my mother and her two sisters, all under 3, standing in their crib on the street and crying.

This is not a story I heard from my mother. I saw the newspaper clippings when another relative told me the story.The Depression has haunted my mom .her whole life, the result being that I too have great anxiety over the current goings-on.

Ironically, my dad, an only child, never felt the effects of the Depression at all.

The only bright spot for me – I’ve spent all my investments so I have nothing to lose in the stock market!! Yeay!! But i’m even more worried about whether I’ll ever be able to get a job. And, of course, scared shitless that i may have to go back to Indiana and live with my mom if I can’t. Now THAT would be a fate worse than death.

Or . . . we could always go live with Kevin . . . .

HAHAHAHAHAHAHAHAHA!!!! Scared you with that one, didn’t I!.

]]> By: sukatra http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25372 sukatra Fri, 10 Oct 2008 13:22:36 +0000 http://willvideoforfood.com/?p=2721#comment-25372 @ Don't think I haven't already thought of that. @ Don’t think I haven’t already thought of that.

]]> By: Nalts http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25352 Nalts Fri, 10 Oct 2008 09:27:17 +0000 http://willvideoforfood.com/?p=2721#comment-25352 @5 check is in the mail @7 Sukatra- there's a run on the banks! Get your cash and put it under the mattress. @5 check is in the mail
@7 Sukatra- there’s a run on the banks! Get your cash and put it under the mattress.

]]> By: jischinger http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25345 jischinger Fri, 10 Oct 2008 06:56:13 +0000 http://willvideoforfood.com/?p=2721#comment-25345 You're counting on You Tube Partners to get you into college. You're right you need education. Math. You'd make more an hour with a paper route then what you earn on You Tube in a year. Heck you could babysit for Nalts and make more You’re counting on You Tube Partners to get you into college. You’re right you need education. Math.

You’d make more an hour with a paper route then what you earn on You Tube in a year.

Heck you could babysit for Nalts and make more

]]> By: brindle16 http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25340 brindle16 Fri, 10 Oct 2008 05:50:46 +0000 http://willvideoforfood.com/?p=2721#comment-25340 @12 that's why y'all should subscribe to my channel, view and like my videos so that I can get money from the partner program I'll be in once I get popular, and then I can go to college. oh, I also have a hard cash fund. also, nalts. before you write a blog post about it, so that I can tell you about it. poptent.com. click for a link to my profile. it's pretty much like the linkedin for filmmakers/videographers. or facebook, whichever you want to use. I win for telling y'all that. @12

that’s why y’all should subscribe to my channel, view and like my videos so that I can get money from the partner program I’ll be in once I get popular, and then I can go to college.

oh, I also have a hard cash fund.

also, nalts.

before you write a blog post about it, so that I can tell you about it. poptent.com. click for a link to my profile. it’s pretty much like the linkedin for filmmakers/videographers. or facebook, whichever you want to use. I win for telling y’all that.

]]> By: Nutsack http://willvideoforfood.com/2008/10/09/should-a-brand-be-a-publisher/comment-page-1/#comment-25339 Nutsack Fri, 10 Oct 2008 05:41:05 +0000 http://willvideoforfood.com/?p=2721#comment-25339 @brindle16 If the government just spent a trillion dollars to bail out the fatcats and is currently 11 trillion in debt with two expensive wars going on, what makes you think there will be any government money for financial aid and grants in 2 years? Or 3? Or 4? @brindle16
If the government just spent a trillion dollars to bail out the fatcats and is currently 11 trillion in debt with two expensive wars going on, what makes you think there will be any government money for financial aid and grants in 2 years? Or 3? Or 4?

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