Facial Coding Expert Says Obama’s Ads Not as Effective as McCain’s

September 30, 2008

This Advertising Age video explains why facial-coding research (which analyzes facial muscle movement to understand a viewer’s reaction to stimuli) on recent political ads shows that Obama has an edge on selling hope, but McCain is more effective at a good mud slinging.

I wish I had a computer analyzing your reaction to this news, so I could determine if you’ll be voting based on hope or mud slinging. Because the face never lies.

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{ 5 comments }

1 Peter Coffin September 30, 2008 at 3:34 pm

That is because McCain says stuff that resonates with uneducated Amerrrrricans.

2 sukatra September 30, 2008 at 3:37 pm

I am reading this blog based on hope. The hope that you’ll say something funny. Still waiting.

3 jischinger September 30, 2008 at 5:02 pm

Myschpacesays, Obama is boring, McCain’s a terrible liar and there’s more than these two guys running in this election. Might I suggest the latter.

4 somecallmejim September 30, 2008 at 5:05 pm

I’m not voting based on hope OR mudslinging. No, I’m going to do the American thing, and vote based off petty surface issues. We’re sliding into a recession that might turn into a depression. Nobody wants to know which candidate had the best grades in their college economics courses. We want to know which one looks more attractive; who’s younger and relates to ME better. Which candidate has the best teeth, the best speeches, and the best spin doctors working for him? That’s what I care about, because I’m an average American.

5 brindle16 September 30, 2008 at 5:21 pm

I’m gonna not vote because I can’t legally vote. sorry.

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