Facial Coding Expert Says Obama’s Ads Not as Effective as McCain’s

by Nalts on September 30, 2008

This Advertising Age video explains why facial-coding research (which analyzes facial muscle movement to understand a viewer’s reaction to stimuli) on recent political ads shows that Obama has an edge on selling hope, but McCain is more effective at a good mud slinging.

I wish I had a computer analyzing your reaction to this news, so I could determine if you’ll be voting based on hope or mud slinging. Because the face never lies.

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