Take180 Clarification and Update

September 23, 2008

Yesterday I paid homage to Take180′s Kelly (Shoes) sponsorship, but also critiqued some technical problems on the site. I have to give Take180 the “Blip Customer Service” award (and award so rare it’s named after the only company that 2 years ago had a founder interrupt his dinner to help a random guy).

Within hours of the post, David Williams,the product manager for Take180, wrote, “I’m particularly distressed by your experience with the site. I recognize you’re patience has probably been exhausted, but I’d really like to get to the bottom of some of the basic problems you encountered.” I provided more detail on my problems with the site, and a screen I took helped the technical team realize a bug. The upload functionality couldn’t handle all-cap extensions (which is one of the many reasons I’m puzzled that more sites don’t leverage an existing technology rather than customize). The bug was fixed hours later.

I also received a note from Oren Kaplan, a YouTuber who was discovered by Take180 and now directs a show called “My Alibi.” A modern-day Breakfast Club, but self-aware of its character simplifications and at a more quirky and rapid-fire pace.

“As an employee there, I know that technically we have a very long way to go, hence the current “beta” status, but your feedback… really helps,” he wrote. Oren (Orenfilm.com) also explained that Liam is the third YouTuber used by the site.. LisaNova and Matthew Lush also did promotions, and more potentially downstream.

There are still bugs to work out, but I was reminded the site’s in Beta. Ideally they’ll take show visitors, for example, to a page that lists the episodes in order (I too easily fell into the second episode of My Alibi, not realizing there was a first). I also prefer to see the timeline beneath the video, and the 180 player hides it until mouseover (making me initially think the show’s duration was a mystery).
Bottom line: Many companies ignore blogger feedback, or decide to turn it over to a powerless PR person who sends generic notes and never seems to solve it. Instead, I get a note from a product manager who solves it. And a fellow video creator who makes me more excited about the site (many companies get worried when multiple people contact the same blogger or journalist, but it worked well here). There’s a PR lesson for larger companies. Fixing problems can elevate your company higher than it was before they emerged. More than 14 years ago UPS screwed up a shipment of batteries before a wedding I was to videotape. The customer service representative asked how they could make it up, and I told them I’d love a UPS mug. It was at my doorstep the next morning. My impression is higher of Take180 than if I had never found the bugs in the first place.

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Will Video for Food » Amateur YouTuber Does Integrated Promotion for Take180. Too Bad Site Flounders Technically.
September 23, 2008 at 3:57 am

{ 21 comments }

1 somecallmejim September 23, 2008 at 7:04 am

I knew it was that all caps thing. You Mac users are all the same! :-D

Great update.

2 Peter Coffin September 23, 2008 at 9:44 am

I’m with the point of this post 100% – companies that don’t care much about feedback get customers and companies that care get followers.

3 DahliaK September 23, 2008 at 10:14 am

On the one hand, this peacemaking entry makes everybody feel good: Take180, your readers who view you as simultaneously prescient and influential, anyone your original post may have offended.

On the other hand, it’s not nearly as much fun to read as the original post.

4 sukatra September 23, 2008 at 11:19 am

I feel so much better about repeatedly calling you a tool now that I see professional websites are sucking up to you the way these people did. Somebody needs to keep you grounded.

5 somecallmejim September 23, 2008 at 11:55 am

I have so much I could add to this, as I am the manager of customer services for the largest retail destination in our region. Suffice it to say, a little understanding goes a long way. If a manager calls you back, they’re taking time out of their VERY busy schedules, and it does mean a lot.

Maybe I’ll post more later. Maybe I’ll start putting this stuff in my own blog, and force people over there to hear my inane rambling. I just don’t know.

6 marquisdejolie September 23, 2008 at 1:13 pm

No bailout! Let the banks fail. They deserve it. Let homes go into foreclosure. They deserve it. Let the shareholders lose their retirement plans. They deserve it. Recession now or Great Depression later. You chose.

7 somecallmejim September 23, 2008 at 1:28 pm

@8 – Either way, I’m not worth a penny, financially speaking. So If I’m going to be broke anyway, why not be broke with a lot of nice people around :-)

8 marquisdejolie September 23, 2008 at 1:43 pm

But Jim, wouldn’t it be better to be broke WITHOUT the government coming after your car or computer to seize for tax debts you incurred to bail out banks who made fraudulent loans? They (the banks) keep their big fat houses while burdening YOU with the tax debt.

Not fair. And don’t pay the new taxes and the IRS WILL come after your stuff. I saw them yank a woman from her car on a tax lien in El Segundo.

9 Peter Coffin September 23, 2008 at 1:53 pm

@8 – you mean Great Depression 2.0!

10 marquisdejolie September 23, 2008 at 2:17 pm

I do, Peter. It comes and we giggle all the way to the poorhouse.

11 Reubnick September 23, 2008 at 2:46 pm

Wow! This story is similar to when I wrote my post about Flix55, and how an hour later, the associate director sent me an email! Of course, unlike you, he told me that he would really appreciate if I took his name off the post, that he was embarrassed with the whole outcome, and told me the site had been deleted. Oh, and you didn’t lose a chance to be viewed by over 20 million people, either.

Anyway, keep up the good work!

12 marquisdejolie September 24, 2008 at 2:05 am

The feds knew this collapse of the finance system was coming (click) and so did I. I hope y’all stocked up.

13 JimmerSD September 24, 2008 at 4:30 am

@11 It’s already here it took 3 years from the crash in ’29 to the bottom of the depression in ’32~33. The world …yes I said world because the great depression was a world wide event… the world spent until ’46, after the Second World War digging out.

Throwing money into this hole will have the same effect as the sand the Army Corp of Engineers poured into the Industrial Canal Levee. It’ll work eventually but the real damage is already done.

Okay trick question. Why? is it called a depression?

No not because that’s the way you feel when you aint got no scratch.

Give up? Because that is the chart pattern associated with a down turn in markets.

14 JimmerSD September 24, 2008 at 4:40 am

BTW MDJ who is rich? At what income does someone become rich?

15 marquisdejolie September 24, 2008 at 4:52 am

^ From my perspective, anyone who makes over $25,000, but then I have no debts, a paid-up vehicle that can run on grease and used as a generator, live in a paid-up house with low property taxes and have a year’s supply of survival food and water for two in a locked room and the weapons to protect it so what do I know?

16 JimmerSD September 24, 2008 at 5:07 am

The reason I ask is and I think that you have proved that ‘Rich’ is relative. From my perspective you probably could add a zero to that number and maybe multiply by 2 before you get to rich. Although I earn closer to your figure than mine.

We all look at rich through the prism of ‘who makes more than me.’ In the ’50 $25,000 would have been rich. Today it is bare subsistance but compared to 3rd world countries ALL Americans are rich.

I don’t know what inspired this rant. I just hope that your number doesn’t become rich for real.

17 marquisdejolie September 24, 2008 at 7:07 am

^ Ahyup. I’ve been to third world countries and from THAT perspective, MOST Americans are rich. Very very rich.

But not for long……….. thanks to Congress.

18 brindle16 September 24, 2008 at 9:56 am

@16

sounds like you’re ready for the zombie uprising…

19 marquisdejolie September 24, 2008 at 10:31 am

Brindle16:
I LIVE with zombies. It’s hungry evacuees and back-shooting Ruby Ridge FBI snipers I’m afraid of.

20 Nalts September 24, 2008 at 3:08 pm

@5 all this talk about the depression but all I remember about this thread is that I’m a, sniff, tool.

21 Peter Coffin September 24, 2008 at 3:17 pm

Click – a video actually on the topic of the discussion!

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