I MUST know what you think of this Bill Gates and Seinfeld campaign. Please scan this short article on the Huffington Post, and watch the clips if you haven’t. Then comment below, but be specific. Why do you like or not like them?
Then, and only then, are you allowed to peek at the “more” section where I offer my opinion.
You hated them, didn’t you? I don’t understand why this campaign is geting ripped. I’m no Microsoft fan, but the company has some of the most boring ads in history. Along comes something interesting and people attack. It’s perfect- put Seinfeld (who is everyone’s buddy) with Gates (who needs some help) and have the duo hang with regular people. It’s loaded with silly, self deprecating humor. It’s quirky and novel for Microsoft.
I can’t help but think what people really hate is Microsoft and an interesting campaign is the lightening rod for that disdain. This is very good advertising, and repositions Microsoft in an important way.
I am going to be very interested in seeing why other people abhor the spots.