Wow how’s this for timing? I’m working with some other video creators on what I think will be a very fun and popular parody of video-game violence and legacy PSAs. I sent out a message to some fellow creators and I’ll give you the verbatim quote I used just moments ago:
I can’t wait until a revenue model exists so collabs don’t have to be charity and for cross promotion alone!
The truth is, these people are extremely talented. And I wish I knew the money would result in a decent check that I could share with them all. As I reflect upon that, I find this “Barter Economy” article from TVWeek by everyone’s favorite bad-hairday online-video watcher, Daisy Whitney. Now I’ve got to get one more post in before I hasten a shower and send the kids off to the bus…
Indeed the advertising revenue is not sufficient for people to collaborate for financial gain. Money was far from the motivator of mutual YouTube collabs and even our appearance on larger outlets (like the HBO series).
So what’s the end game? Cross promotion leads to mutual popularity. And that popularity, while some find fulfilling by itself, will hopefully result in a side income. I’m finding the perks of popularity to be less motivating than I thought, and in fact a demotivator (it sucks my energy away as a closet introvert). But the creative satisfaction and hope of future income is a decent motivator.
So here’s hoping the bartering eventually pays off for viewers, advertisers and the creators that connect them.