Comments on: Creepy Old Spice Video Ad Wins “Worst Video Ad of 2008″ Award

By: marquisdejolie

marquisdejolie — Tue, 26 Aug 2008 01:21:15 +0000

Watching 13,000 YouTube videos must’ve desensitized me to ugly, slater, because now that I look at your link, those rat-things don’t seem as disgusting as I remembered. Might even consider putting one between two slices of toasted bread and taking a bite.

By: Slater

Slater — Mon, 25 Aug 2008 19:29:11 +0000

@ mdj — Oh, my God, yeah… Quizno’s (link)… about 4-5 years ago… Utterly twisted… The one thing about both them AND the Old Spice campaign, not to mention the annoying local used-car dealer who’s al over TV, is that even though the ads were atrocious, repulsive, or downright creepy, here we all are, talking about ‘em.

I tell my clients that if consumers love your ads, or hate ‘em, either way, that’s better then apathy — the emotional tune-out. One key to an effective ad is that it makes the consumer feel something.

The other key to an effective ad is that it makes the consumer want to buy your s***. The Quizno’s ads at least were curious and remarkable, if a little weird. However, the Old Spice ads just make me feel kinda yucky, which will likely lead to me buying a different product to feel clean.

By: marquisdejolie

marquisdejolie — Mon, 25 Aug 2008 18:55:37 +0000

Do you guys remember that franchise sandwich shop advertising campaign where they used a wet, deformed sewer rat as the mascot / spokes-rat?

That’s my pick. The whole company must’ve been high to run that series of ads.

By: Reubnick

Reubnick — Mon, 25 Aug 2008 15:36:58 +0000

For the record, I do use Old Spice…

Bring on the jokes, everybody. I never knew that it was embarrassing.

By: Reubnick

Reubnick — Mon, 25 Aug 2008 15:35:19 +0000

My vote for worst advertising ever in history would be that DREADFUL Mr. Opportunity for Honda or whatever. Ugh, I cannot STAND Mr. Opportunity!

By: Slater

Slater — Mon, 25 Aug 2008 11:38:41 +0000

WifeofGarage and I were just talking about how creepy that ad is…

That horse is a mare, btw.

What they can make cannon innuendos, but they can’t make a centaur that’s anatomically correct?

Follow me on Twitter.

By: sukatra

sukatra — Mon, 25 Aug 2008 05:53:00 +0000

jesus christ, that thing was just chock full o’ sexual innuendos. Took too long to watch though.

By: brindle16

brindle16 — Mon, 25 Aug 2008 05:40:10 +0000

hm…

old spice should’ve made one where it covered up farts. or not. Y’ALL ARE A BAD INFLUENCE ON ME! clean it up, do it for the kids.

By: NutCheese

NutCheese — Mon, 25 Aug 2008 04:46:00 +0000

I’d ride him!

By: jischinger

jischinger — Mon, 25 Aug 2008 00:10:12 +0000

it’s a tough call the Microsoft web site was pretty aweful, I think we might have a tie here.

Does anyone really use Old Spice, I thought that was for old men.