When it comes to new-media news today, lots of rivers lead to the ocean. Steve Rubel (Micropersuasion) told me about this phenomenon two years ago when we hired him to speak at Johnson & Johnson, but now I’m seeing it first hand.
- I get all my news about cool stuff from you guys- the brooks of new media. You told me about Vloggerheads, Tubicide, YouTube partner earnings, etc.
- Then sometimes our news flows into larger rivers and lakes of NewTeeVee, Wired.com, TVWeek or Inside Online Video.
- Then it eventually gets dumped like landfill into the murky ocean… when it gets picked up by high-strung mainstream reporters, who surf these new media websites to find something to write about it so their editors think they’re hip. And damn what they wouldn’t do for the days when they could smoke in the office.
So in effect, you’re the fog. The rest of us are just shaping it.
Hold on a second- that’s a cool quote. I have to go write it down. Okay I’m back.