Poor Internet Television Station Revision3. It’s a case study of an increasing delimma faced by studios/networks moving to YouTube (reluctantly of course). They can’t invite viewers to subscribe to one particular show alone (unless the devide the shows into individual channels). So networks like Revision3 have three choices:
- Place all its shows up on a indivudal YouTube channels and gain little from the collective.
- Dump random stuff on YouTube and try desperately to get viewers to leave YouTube and visit Revision3.com to RSS or view specific shows (bad idea).
- Put all of its shows on one channel (youtube.com/revision3) and make the channel banner clicks open a subscribe window (instead of a redirect to the Revision3 website as I might have expected.
I probably would have done the same thing (except I’d have left my banner pointing to the website because most people on YouTube can find the subscribe button on their own).
But here’s the problem. What if I don’t care about Wine Library TV but love Internet Superstar (because I happen to be taping a show today)? I have to watch my subscriptions get bloated with shows that don’t interest me.
Solution? YouTube has to allow people to segment a single channel or create ways that a series of shows can live on individual channels without losing the power of the sum of its parts. I’ve got people that never want to see my family, but want to see me acting like an idiot in public. I have some people that want a video daily, and others that want not to be bothered until I create something epic. Why shouldn’t they be able to subscribe to ALL or 5-15 categories individually (public pranks, vlogs, sketches, family videos).
This is important to someone like me that likes variety, but even more important to a collective like Revision3, ForYourImagination or Next New Network. Note that these companies almost shouldn’t be compared because their strategies are so different. Revision3 shows are being shot, not coincidentally, for the precise time a 30-minute show would air sans commercials (21 minutes).