It took me quite a bit of research via Adwords (advertisers buying ads) and Adsense (publisher tool to make money) to discover how to buy ads on YouTube. If you want to place an “Invideo” ad (one that sneaks up along the bottom) or other ads, you’ll need a lot of money.
According to Google’s Adwords help, Direct YouTube advertising contracts for US advertisers targeting the US require the following cost commitments. You’ll need to contact an advertising representative, and can learn more on this site on YouTube.
- YouTube General: $50K or greater spend on YouTube within 90 days.
- YouTube Brand Channels: $200K or greater spend on YouTube only.
- YouTube Contests: $500K or greater spend on YouTube only.
- YouTube Homepage Roadblock: $175K/day flat fee plus a $50K incremental spend on Google and YouTube over 90 days ($225K or greater total spend). Premium flight dates may require a higher initial flat fee.
But what if you ant to advertise on YouTube for less?
Fear not! (And select “more” below for details)
- Follow the sign-up wizard instructions to create your campaign until you reach the ‘Target ad’ section.
- Select List URLs from within the Target Ad Site Tool.
- Enter ‘youtube.com’ in the text box.
- Click Get Available Sites
If you’d like to advertise on YouTube for a lower cost commitment, you can sign up for Google AdWords for as little as $1 CPM (cost-per-thousand impressions) for targeting the entire YouTube site, or $2 for targeting specific YouTube content categories. To get started with AdWords, visit https://adwords.google.com and begin by creating a site-targeted campaign. You can then follow these steps to target your ads to YouTube pages.
These “run of site” or “run of category” ads deliver impressions but are easy to ignore (hence the price).
I think I might try some ads just for fun. I figure if I have to look at a Fred ad on my videos, I might as well try to see if I can get one of mine on his channel.
More about buying ads on youtube from Adwords:
How do I advertise on YouTube?
Advertise on YouTube Directly
Currently you can apply to advertise directly with YouTube if you’re willing to spend a minimum of $50K and you’re interested in running a large branded campaign. This advertising option requires an authorized contract or purchase order with YouTube, and ads are served on a reservation-purchase basis, rather than the AdWords auction model.
Learn more about the campaign options available to you and how to apply by visiting http://www.youtube.com/advertise.
Advertise on YouTube with AdWords
To target YouTube pages via your AdWords campaigns, you can opt your text, image, and Click-to-Play (CTP) video ad campaigns into distribution on the Google content network (cost-per-click pricing, CPC pricing). You can also create site-targeted campaigns that specifically target youtube.com placements (cost-per-thousand impressions, CPM pricing). Learn more about video targeting on the content network.
Create a YouTube Site-Targeted Campaign
To create a new site-targeted campaign that specifically targets the YouTube site, follow these steps:
Sign in to your AdWords account at https://adwords.google.com (if you’re not already logged in).
On the Campaign Summary page, find the table titled Online Campaigns. Click site-targeted in the ‘Create a new campaign’ section at the top of the table.
The Site Tool will return youtube.com as your top site match. You can target all available placements for YouTube by adding the top-level listing. Or, you can select View all youtube.com placements to review all the placements available for AdWords ads on YouTube.
When you click on an individual placement listing, a description page for the placement will open in a new window. This description will include a link to live YouTube placement examples so you can see where your ad will appear in context on the YouTube site.
When you’re done adding the placements you’d like to target, click Continue and complete the campaign creation wizard.