Comments on: The Secrets of Viral Video (draft presentation)

By: Marilyn

Marilyn — Wed, 09 Jul 2008 17:25:26 +0000

xjasongarciax :

The favicon appears in your address bar, and next to the web page title on the tab, at least in Firefox. Don’t know about IE, I only use that at work, because I have to. And I can’t access this site at work because my school doesn’t want middle school-aged kids watching Nalts.

By: | The Bryan Report

| The Bryan Report — Tue, 08 Jul 2008 16:57:54 +0000

[...] The Secrets of Viral Video (draft presentation) [...]

By: xjasongarciax

xjasongarciax — Tue, 08 Jul 2008 14:44:17 +0000

Very good, Thank god for Dahlia, I missed like all of those.

I don’t see a favicon.

kevinnalts.com looks great!

You made a video about napkin folding and u jumped out of a plane twice? More info please. )

By: bryangil

bryangil — Tue, 08 Jul 2008 11:19:12 +0000

Just a thought from someone who sits outside the viral video world for the most part….one huge myth in the branding world is that there are “brand personalities” (aimed at young people, edgy, sexy, etc…) that this medium is “suited” for. For conventional marketers it would be really good to reinforce the point that a much broader range of brands than you’d think have found ways to highlight their brand attributes in this medium.

Great job.

By: Nalts

Nalts — Tue, 08 Jul 2008 10:01:44 +0000

THANKS FOR THE FEEDBACK! Especially you, DahliaK!

By: David Bridges

David Bridges — Tue, 08 Jul 2008 04:45:15 +0000

Hey Nalts,

Thanks for linking to me from your post. I’m glad to help out anytime.

Also, it may be a bit gratuitous, but it is interesting to point out that something very creative such as Judson Laipply’s “Evolution of Dance” has been on YouTube for two years and is about to push 100 million views alone, only to be followed by RCA Records – “Girlfriend – by Avril Lavigne” which has only been on YouTube for about a year and is right on Judson’s coat tails. Thsi just goes to show you that making videos that market directly towards the main demographics of viewers on YouTube has an outstanding effect on what type of views videos get. (i.e. “Fred” – The 2 month/4 highest subscribed mulitple hit wonder).

Just writing this made me think of how deep marketing YouTube and marketing ON Youtube can get. I’d say your slideshow does a pretty good job of summing everything up.

Thanks again Nalts,
David Bridges

ps. ::cough fix the link to my site please cough:: ;p

By: sukatra

sukatra — Tue, 08 Jul 2008 03:13:47 +0000

I thought it was horrible. For God’s sake, DON”T SEND YAHOO THE CURRENT VERSION! If something like that came across my desk I’d fire you so fast that volcanic jets of fire would be exploding out of your ass.

Oh wait, that’s what happens when I get diarrhea.

Never mind.

By: Matt

Matt — Tue, 08 Jul 2008 02:49:20 +0000

You might want to throw in some stuff about how mainstream celebrities see the value in online video now – PDiddy, Oprah, Miley Cyrus all have promotional YT channels, etc etc.

By: DahliaK

DahliaK — Tue, 08 Jul 2008 02:40:14 +0000

Oh I found it.

Here you go – actual time spent, less than one hour. Will put it on your account.

Slide 1: Makes it sound like you are still at J&J – either separate bullet point, or at least separate “Currently Consumer Product Director” from “J&J” with a semicolon.

Close paren after Crowne Plaza.

Slide 5: Be consistent about ending bullet points (that are also sentences) with period, or none at all. This applies to other slides, too.

Slide 7: Why are thumbnail, intro and ending capitalized?

Slide 8: I love The Subservient Chicken! I was a fan of his before I even heard of Kevin Nalts.

Slide 10: See Slide 5.

Slide 12: Cast study? Don’t you mean Case study?

Slide 14: Why is Campaign capitalized?

Slide 15: See Slide 10.

Slide 16: I’d change the ampersand to the word “and,” but that’s just me.

Slide 17: Whimsical capitalization. Fix the last bullet point and you’re good.

Slide 18: In the text box, end “Your company….” with a period. (Otherwise, very effective slide.)

Slide 19: Bullets or numbered items, but not both. Do the hot-links work? Will you click on them during the presentation? Will people get a handout of your talk? If so, give a URL. If you plan to post the PowerPoint, do double check all links.

By: DahliaK

DahliaK — Tue, 08 Jul 2008 02:11:08 +0000

1. Where’s the link?
2. That’s favicon, not flavicon…. stands for Favorites icon (what IE calls bookmarks).

You know I totally would spend 8 hours critiquing your PowerPoint and then try to make you feel guilty about it. You know I totally would.