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Alka Seltzer Viral Campaign Taps YouTube Weblebrities, Cewebrities

Rhett and Link’s Alka Seltzer road show (see previous post) hit Philadelphia recently, and it didn’t take them asking more than once to convince me and a bunch of YouTube Cewebrities to hit Pat and Gino’s to appear in this video. I picked up CharlesTrippy, ShayCarl, TheMightyThor1212 and those gals to stop by before the YoTube events….

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Televisions Obsolete. Online Video Takes Over.

No I’m just kidding. Television isn’t dead yet (but I’ll let you know when it is). You didn’t waste money on that high definition set, and you advertising executives still have a little shelf life. But here’s a new tidbit of research that verifies that online-video consumption is eating into our television viewing time. Courtesy…

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More Video Views Than People Living in Top 20 US Cities?

When I think about uploading a video to YouTube, I envision five audiences: The people I know in online video- fellow creators and members of the online-video community. Permanent record: is the video going to be a tattoo I might regret? Will it cause my kids or family any embarrassment that I haven’t already inflicted? The folks…

Plunging Deeper Into Online Video? Or Do the Day Job?

Speaking of the perpetual conflict between climbing the splintered ladder as a full-time salaried marketer versus plunging deep into the cool ocean of online video… here’s a note from a (successful) friend who suggests consulting full-time with brands in the online-video space. It’s one of those notes you don’t get every day. I think this is…