In a move so brilliantly self promotional that I myself am in awe, TubeMogul ranked the top 40 most-viewed users. This is a delicious marketing tactic because (a) we popularity whores cannot resist bragging rights on this, and (b) if you want to pull a “whose your daddy” on me, you have to use TubeMogul. Now I’ve been a TubeMogul fan before TubeMogul existed. I was spending hours a day uploading to multiple sites, and hating every second of it. When my YouTube views took off, I stopped uploading routinely to the wealth of other sites that got paltry views but provide access to long-tail viewing. TubeMogul solves this for me. If I get no views on yourstupidvideosite.com, at least I don’t have to manually upload or confront that sad fact daily.
So here’s the list of famous people that aren’t yet as popular as me. Wowza.
- CBS Interactive
- National Lampoon
- Warner Bros
- Sony Pictures
I boast playfully about my popularity in this video (which also addresses recent allegations that I abuse animals for video entertainment). Mind you that TubeMogul is measuring creator stats based on videos that flow to YouTube and other popular sites via Tubemogul’s upload tool (which captures downstream data as well). The larger media properties have two arms tied behind their back on this ranking.. First, they may choose to upload directly to some sites and circumvent Tubemogul.com. Second, many of them are selective about distribution. Does HBO want to provide content to a website that is a potential competitor and doesn’t share advertising revenue?
Interesting stuff, and the ego role I play in this video is really just a mask worn by a child who fears for the end of a nice era.. one where amateurs with low production costs can, even for a moment, rival larger media plays.
P.S. This post was edited this morning once Ambien wore off. You really shouldn’t blog on Ambien.