I met the Marketing Diva (Toby Bloomberg) at a Cox Communications event. She pulled out her Flip cam and asked me to define social media. So I gave her a quick answer. Then along comes “The 60 Second Marketer” and packages this spontaneous clip into the following video called “What is Social Media.” Suddenly, my “pull it out the bum” verbal exposition looks rather comprehensive and definitive.
Let’s explore what makes this clip so trustworthy:
- Logo at the beginning
- Cool voice over
- Simple delivery
- Sponsored content
- Nice look/feel
I think the next time I decide to represent my random opinion as fact, I’m going to proceed and follow it with Slater doing a deep, rich voiceover that summarizes it.