The Interactive Advertising Bureau (IAB) has now proclaimed metric standards in a PDF document available here. According to the report, “These definitions are part of a larger IAB effort to stimulate video industry growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent”
Thanks to Mike Abundo of Inside Online Video for alerting me to important stuff like this that I might otherwise miss.
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Huh?
You’re welcome, Nalts. What do you think of the IAB’s definitions?
WTF does any of this mean and why should I care?
Marilyn said “WTF”. Clearly I’m wearing her down.