Jischinger – Thanks for the feedback. I appreciate the comments on the site and will make sure the development team takes a look at the input. We encourage all of our friends to drink responsibly, though, and are of the opinion that good bourbon can be enjoyed as such. That would be our ultimate goal.

Sukatra – I’m thinking “poo” won’t make it, either. But I’ll put in a good word for ya. Heh.

Britney Mason – No, you da man … er. Um. Nevermind.

I don’t think that’ll be showing up on the website.

“Opening myself up to your pointed criticism!”
agree! steal this!

“who gets Web 2.0,”
a great compliment! this says your reader is smart, better than most, sees the future, open minded, knows where things are headed, on the cutting edge.

“brand persona, not the brand itself”
a compliment of the product that compliments your compliment of the reader, in sync. +++= big plus!

“(Bear with me, dude. It’ll make sense in a sec.)”
needless – this nullifies at least half of the compliment you just paid. Try, a simple, “let me explain the idea…” – keep it neutral.

“Good videos.”
good use of complimenting the product, simple and to the point, avoids over exaggeration, solid!

“Social Media Release:…”
“Site:…”
thorough

“Beam’s being kinda brave”
another great compliment for the product and the reader. it says they get it, just like you!

“Thanks for the time, man.”
I’d dump the “man,” too familiar and lacks professionalism.
“Hey Kevin” “big shot” and “Thanks” are familiar enough for a first e-mail intro. – these three show you’re confident, witty, and appreciative.

Now The Web site:
I like the red and creamy gray, the slide made me a little nauseous depending on which tab I hit.

The Message: “The Stuff Inside” hmm…. confusing – the point is to forget about the stuff inside by drinking JB isn’t it?

So though it’s all a nice idea; the creative arts, tattoos, supporting our troops et al, it’s really just a big money grubbing corporation using the psychology of lifestyle and sell to get me to buy their product to reach the ultimate goal of getting drunk, right?

Frankly, the last thing I want to think about when sipping anything on the rocks is the troops and tattoos; both libel to cause a bar fight.

When it comes to the sins taxed products I want a company to tell me the quality of the science they use to get me high, relaxed and how their product cures social awkwardness. This isn’t A.W. Hirsch, it’s JB.