It’s the biggest myth of online-video advertising. If a brand advertises on YouTube it will appear with consumer-generated media that includes such content as cats on skateboarders. TVweek’s “New Media Minute,” hosted by Daisy Whitney, featured a recent interview with YouTube’s Jordan Hoffner to set the record straight (via WebVideoReport).
Naturally I couldn’t resist a parody that includes Hoffner’s “that never happens” quote in a montage of nostalgic ads mixed with cat’s skateboarding. Here’s hoping Hoffner can laugh at the parody. I’m a YouTube Partner (paid content creator), but I didn’t monetize this puppy, Jordan.