Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.
7 thoughts on “Survey of Video Advertising Rates”
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I could never be in the field of marketing, just thinking about this stuff gives me ulcers.
Me, too, jischinger, only it’s my sphincter that puckers, not my duodenum.
I wish I had not read that comment by MDJ.
so we should be averaging $12.50 per thousand views on the the one or two sites that actually pay? makes one wanna start ones own “online video outlet” so one can keep 99% of the ad revenue,and when questioned,call it a “slight variance”. On a lighter note,a great big WTF goes out to a youtuber by the name of “doctorcatsburger” for this video called “go away retard” : http://www.youtube.com/watch?v=C5q7FiLNLaY ,I rank his video up there with the “exploding whale” & “snorting sweet tarts” videos which ive been kind enough to share with you all 😉
$12.50!? Ah, that old familiar feeling of being ripped off by a giant corporation has returned.
two words – cube break