Survey of Video Advertising Rates

April 2, 2008

Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After a quick scan, you’ll get insights from the comments by Mike Abundo and Paul Kontonis.

Tagged as: average, cpm, norms, online, preroll, review, survey, Video

{ 1 trackback }

10″ de atenção antes de trabalhar - 3 de abril « .:The worst kind of thief:.: April 3, 2008 at 4:14 am

{ 6 comments… read them below or add one }

1 jischinger April 2, 2008 at 10:14 pm: I could never be in the field of marketing, just thinking about this stuff gives me ulcers.
2 marquisdejolie April 3, 2008 at 2:00 am: Me, too, jischinger, only it’s my sphincter that puckers, not my duodenum.
3 sukatra April 3, 2008 at 3:11 pm: I wish I had not read that comment by MDJ.
4 steve April 3, 2008 at 9:39 pm: so we should be averaging $12.50 per thousand views on the the one or two sites that actually pay? makes one wanna start ones own “online video outlet” so one can keep 99% of the ad revenue,and when questioned,call it a “slight variance”. On a lighter note,a great big WTF goes out to a youtuber by the name of “doctorcatsburger” for this video called “go away retard” : http://www.youtube.com/watch?v=C5q7FiLNLaY ,I rank his video up there with the “exploding whale” & “snorting sweet tarts” videos which ive been kind enough to share with you all
5 marquisdejolie April 3, 2008 at 11:23 pm: $12.50!? Ah, that old familiar feeling of being ripped off by a giant corporation has returned.
6 jiashinger April 4, 2008 at 1:57 am: two words – cube break