All the bad advice on how to manipulate YouTube in one handy video. Where do I start?
Buried in this, actually, is some good advice… Like being creative about tagging with less competitive terms. And keeping a video shocking and fast, and coming up with clever names and thumbnails.
But much of it is futile (pay blogs to post, create fake accounts, use fake and misleading headlines with “exclusive” and “leaked”). I am hoping it’s subtle satire.
Some of the ideas are based on Dan Ackerman Greenberg, who received notoriety last November in TechCrunch for revealing his tricks (and some legitimate strategies) that help marketers spread viral videos. Here’s Dan on CNN discussing his tricks o’ the trade from San Francisco. I was so amused and perplexed by Dan that I created a special URL for him last year (per this post): www.viralvideovillain.com. I still want to meet you, Dan. We can pretend we’re the witches from The Wizard of Oz.
That said, the creator (RunawayBox) made this video a reply to CakkeTeam‘s beloved “Internet Stars are Viral.” And I kinda like that video because I’m in it. Dang shame it never went very viral…