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Online Video in UK: YouTube vs. BBC March 29, 2008

Posted by Nalts in : Online Video, YouTube , trackback

Hitwise reported recently on the dramatic growth of online-video viewing in the UK. Time to start faking a Brittish accent in my vlogs.

The most interesting part of this, for me, is that YouTube’s total traffic is higher than the next 10 properties combined. And YouTube’s 69% share of the top 10 is followed by a paltry 5.6 percent share by the BBC. Can it last?

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1. Rohan - March 29, 2008

Since YouTube brought in the ‘who watches your videos’ map, I’ve realised that I have almost nobody from the UK watching my videos. Number 1 audience is the US, followed by Australia then Canada but after that… not much.

There’s obviously a huge niche there that I just have to plug into.

2. Candy - March 29, 2008

Hi Nalts,

I’m sorry I didn’t check this blog for awhile, I go in spurts of reading the ones on my list.

I hope that you are feeling better and doing okay now - after reading a few of your recent posts I am a bit worried about you. Know that there are so many people who love your videos, ideas, and person, even if they don’t read a blog and even though some people are really loud when they don’t like you. Your videos always brighten my day.

3. jischinger - March 29, 2008

How do you see the map Rohan?

Anyone know why it’s so hard to upload to You Tube?
What’s going on?

4. steve - March 29, 2008

nice numbers but youtube still isnt the #1 website on the net,yahoo is.Btw,any of u stiffs like rocknroll? click this link to see ledzeppelins “kashmir” performed live by Alterbridge:http://www.youtube.com/watch?v=fPNnBisii1M just kidding,u guys arent stiffs,just uptight anal retentive corporate goons ;-)

5. Marilyn - March 29, 2008

I Love Led Zepplin. I am also not a corporate goon. I am a teacher. At least, I try to be. Not always easy with the population I teach.

6. sukatra - March 29, 2008

Due to nalts’ writer’s block last week, I now have comment block. Thanks buddy.

7. Ryan Dean - April 1, 2008

Nalts, an occasional reader from the UK here - expect British online video consumption to increase massively over the next few months and years. The BBC recently launched the iPlayer which allows Biritish residents fulla ccess to all the BBC’s programs from the last week.

It works really well and has a fantastic tagline of: ‘Making the unmissable, unmissable.”

Ryan