Online Video in UK: YouTube vs. BBC

March 29, 2008

Hitwise reported recently on the dramatic growth of online-video viewing in the UK. Time to start faking a Brittish accent in my vlogs.

The most interesting part of this, for me, is that YouTube’s total traffic is higher than the next 10 properties combined. And YouTube’s 69% share of the top 10 is followed by a paltry 5.6 percent share by the BBC. Can it last?

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{ 7 comments… read them below or add one }

1 Rohan March 29, 2008 at 7:39 am

Since YouTube brought in the ‘who watches your videos’ map, I’ve realised that I have almost nobody from the UK watching my videos. Number 1 audience is the US, followed by Australia then Canada but after that… not much.

There’s obviously a huge niche there that I just have to plug into.

2 Candy March 29, 2008 at 12:59 pm

Hi Nalts,

I’m sorry I didn’t check this blog for awhile, I go in spurts of reading the ones on my list.

I hope that you are feeling better and doing okay now – after reading a few of your recent posts I am a bit worried about you. Know that there are so many people who love your videos, ideas, and person, even if they don’t read a blog and even though some people are really loud when they don’t like you. Your videos always brighten my day.

3 jischinger March 29, 2008 at 1:49 pm

How do you see the map Rohan?

Anyone know why it’s so hard to upload to You Tube?
What’s going on?

4 steve March 29, 2008 at 4:45 pm

nice numbers but youtube still isnt the #1 website on the net,yahoo is.Btw,any of u stiffs like rocknroll? click this link to see ledzeppelins “kashmir” performed live by Alterbridge:http://www.youtube.com/watch?v=fPNnBisii1M just kidding,u guys arent stiffs,just uptight anal retentive corporate goons ;-)

5 Marilyn March 29, 2008 at 7:57 pm

I Love Led Zepplin. I am also not a corporate goon. I am a teacher. At least, I try to be. Not always easy with the population I teach.

6 sukatra March 29, 2008 at 9:03 pm

Due to nalts’ writer’s block last week, I now have comment block. Thanks buddy.

7 Ryan Dean April 1, 2008 at 6:33 am

Nalts, an occasional reader from the UK here – expect British online video consumption to increase massively over the next few months and years. The BBC recently launched the iPlayer which allows Biritish residents fulla ccess to all the BBC’s programs from the last week.

It works really well and has a fantastic tagline of: ‘Making the unmissable, unmissable.”

Ryan

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