Two interesting articles about online-video “seeding” and viral marketing in general, and a few of my favorite quotes:
Josh Warner, head of Feed Co., a video-seeding outfit in Los Angeles, describes in AdAge his efforts to promote Obama. Who I had a dream about last night, but probably because my wife told me three times she’s registered as a Democrat. I thought I married a Republican, dangit. Then again, Obama’s bumper stickers are pretty cool. And he’s the first candidate that has instilled optimism since Kennedy or Reagan I think.
For most of our consumer-brand seeding campaigns, we guarantee minimum views of 250,000. After all, you can’t call your video “viral” if no one is watching it. Video seeding not only gets your video out there and puts it in front of people likely to pass it around, it’s a great way to stretch a budget — for a political candidate, entertainment company or advertiser.
Andreas Roell in iMedia Connection has a story about viral marketing. You actually have to click through each section, so don’t think it’s only a few paragraphs.
Viral marketing is the oldest and most trusted form of advertising, and the internet is a modern-day digital watering hole.