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	<title>Comments on: Why Media Buyers Are Stunting the Growth of Online Video</title>
	<atom:link href="http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/feed/" rel="self" type="application/rss+xml" />
	<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/</link>
	<description>Inside Online-Video for Creators, Viewers, Marketers and Advertisers</description>
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		<title>By: marquisdejolie</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10963</link>
		<dc:creator>marquisdejolie</dc:creator>
		<pubDate>Sat, 22 Mar 2008 23:53:35 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10963</guid>
		<description>Oh, j, I just like teasing &#039;Brian&#039; about his flatulent fame.</description>
		<content:encoded><![CDATA[<p>Oh, j, I just like teasing &#8216;Brian&#8217; about his flatulent fame.</p>
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		<title>By: jischinger</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10957</link>
		<dc:creator>jischinger</dc:creator>
		<pubDate>Sat, 22 Mar 2008 22:50:06 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10957</guid>
		<description>are you dissing farts now?
M- you&#039;re forgetting our gracious host did pretty well with a few of those and made his right hand man Spenser a legend on you tube for all time.
can&#039;t catch fish with just a twig and some string you need a hook and some sweet and tasty bait.</description>
		<content:encoded><![CDATA[<p>are you dissing farts now?<br />
M- you&#8217;re forgetting our gracious host did pretty well with a few of those and made his right hand man Spenser a legend on you tube for all time.<br />
can&#8217;t catch fish with just a twig and some string you need a hook and some sweet and tasty bait.</p>
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		<title>By: marquisdejolie</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10950</link>
		<dc:creator>marquisdejolie</dc:creator>
		<pubDate>Sat, 22 Mar 2008 21:39:36 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10950</guid>
		<description>Tricks? What? Like farting The Star Spangled Banner while juggling spoons? Oops. Sorry, that&#039;s already been done. Got 12 views.</description>
		<content:encoded><![CDATA[<p>Tricks? What? Like farting The Star Spangled Banner while juggling spoons? Oops. Sorry, that&#8217;s already been done. Got 12 views.</p>
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		<title>By: jischinger</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10941</link>
		<dc:creator>jischinger</dc:creator>
		<pubDate>Sat, 22 Mar 2008 19:00:18 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10941</guid>
		<description>M- this is a volatile medium with a short attention span and fickle public, you got to keep doing tricks to keep the viewers entertained and around. you need to be up-beat and develop *brand loyalty.

Once you&#039;ve done that you have to find some willing participants who will support and help develop your ideas, preferably for free, this allows you time to find more creative ways to keep your audience amused.

Sound familiar? This is exactly what Andy Warhol did in the sixties, only he used drugs and big parties as payment, today the drug is the internet and the party is a pat on the back.

In turn the audience will fall in love with you (because all entertainers/creators really want is to be loved and/or positive approval of their work) and they will bring you the gift of more people to view and support what you&#039;re doing, which means more ideas to support your crack-creative habit. it&#039;s a classic relationship.

the most important thing is to develop a respect for your viewers or keep your mouth shut about them in front of the media. it&#039;s really no different than being a good politicians.

I blogged &lt;--hate that word, about this, not that anyone reads or takes my advice or doesn&#039;t already know this junk [u can clicky]

*for those who hate this word, if it makes you feel better change “brand” to “personality.” it&#039;s just industry language people still love you.</description>
		<content:encoded><![CDATA[<p>M- this is a volatile medium with a short attention span and fickle public, you got to keep doing tricks to keep the viewers entertained and around. you need to be up-beat and develop *brand loyalty.</p>
<p>Once you&#8217;ve done that you have to find some willing participants who will support and help develop your ideas, preferably for free, this allows you time to find more creative ways to keep your audience amused.</p>
<p>Sound familiar? This is exactly what Andy Warhol did in the sixties, only he used drugs and big parties as payment, today the drug is the internet and the party is a pat on the back.</p>
<p>In turn the audience will fall in love with you (because all entertainers/creators really want is to be loved and/or positive approval of their work) and they will bring you the gift of more people to view and support what you&#8217;re doing, which means more ideas to support your crack-creative habit. it&#8217;s a classic relationship.</p>
<p>the most important thing is to develop a respect for your viewers or keep your mouth shut about them in front of the media. it&#8217;s really no different than being a good politicians.</p>
<p>I blogged &lt;&#8211;hate that word, about this, not that anyone reads or takes my advice or doesn&#8217;t already know this junk [u can clicky]</p>
<p>*for those who hate this word, if it makes you feel better change “brand” to “personality.” it&#8217;s just industry language people still love you.</p>
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		<title>By: Nalts</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10923</link>
		<dc:creator>Nalts</dc:creator>
		<pubDate>Sat, 22 Mar 2008 10:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10923</guid>
		<description>Me good riter.</description>
		<content:encoded><![CDATA[<p>Me good riter.</p>
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		<title>By: sukatra</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10908</link>
		<dc:creator>sukatra</dc:creator>
		<pubDate>Fri, 21 Mar 2008 23:01:09 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10908</guid>
		<description>Wow. You know a lot of big words. Me are impressed.</description>
		<content:encoded><![CDATA[<p>Wow. You know a lot of big words. Me are impressed.</p>
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		<title>By: marquisdejolie</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10891</link>
		<dc:creator>marquisdejolie</dc:creator>
		<pubDate>Fri, 21 Mar 2008 14:18:00 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10891</guid>
		<description>Speaking of the good old days when you could make money with online videos (before vlogging killed it), whatever happened to Zefrank, Eepy Bird and Lonelygirl?</description>
		<content:encoded><![CDATA[<p>Speaking of the good old days when you could make money with online videos (before vlogging killed it), whatever happened to Zefrank, Eepy Bird and Lonelygirl?</p>
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		<title>By: jischinger</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10889</link>
		<dc:creator>jischinger</dc:creator>
		<pubDate>Fri, 21 Mar 2008 13:17:31 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10889</guid>
		<description>I&#039;m glad you brought this up because I was wondering why shows like iChannel and Mr Deity just haven&#039;t picked up the big bucks yet.

At first I thought it was because I enjoy them and I&#039;m pretty much out of the mainstream.

Then I realized that it has to be promotion. You can sell anything with money and push; like the presidential candidates. 

A good part of your audience came from doing colabs and getting exposure; you really should do and encourage more of those, besides socks and shoes that&#039;s a wonderful legacy you&#039;ve got going. 

The pharmaceutical industry has made billions just advertising 30 second spots on the nightly news. So why aren&#039;t these guys biting new, clever and original content? The economy? Because I watch them? Are they really that short sighted? Too sensitive to honest criticisms? Too proud to leave TV? Are we just so over saturated with this crap they have no clue what the fickle public wants?

I think a few reason are the investment big media has made in HDTV (wait until FEB) finding smooth streaming internet applications, securing rights and controls of content and bandwidth; bad news under a Clinton Admin.

I don&#039;t think they want to encourage net use on a mass scale because they don&#039;t have the controls, the full infrastructure and there&#039;s still a few more trillion to suck out of TVLand. 

I also think people like yourself will look back on these as the good ol days. We&#039;ll be going retro retro retro soon enough. Enjoy your childhood while you can. Hope I didn&#039;t jinx anything by saying that.

This is still pioneer territory looking for a Ted Turner and Google doesn&#039;t own everything, yet ;)</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad you brought this up because I was wondering why shows like iChannel and Mr Deity just haven&#8217;t picked up the big bucks yet.</p>
<p>At first I thought it was because I enjoy them and I&#8217;m pretty much out of the mainstream.</p>
<p>Then I realized that it has to be promotion. You can sell anything with money and push; like the presidential candidates. </p>
<p>A good part of your audience came from doing colabs and getting exposure; you really should do and encourage more of those, besides socks and shoes that&#8217;s a wonderful legacy you&#8217;ve got going. </p>
<p>The pharmaceutical industry has made billions just advertising 30 second spots on the nightly news. So why aren&#8217;t these guys biting new, clever and original content? The economy? Because I watch them? Are they really that short sighted? Too sensitive to honest criticisms? Too proud to leave TV? Are we just so over saturated with this crap they have no clue what the fickle public wants?</p>
<p>I think a few reason are the investment big media has made in HDTV (wait until FEB) finding smooth streaming internet applications, securing rights and controls of content and bandwidth; bad news under a Clinton Admin.</p>
<p>I don&#8217;t think they want to encourage net use on a mass scale because they don&#8217;t have the controls, the full infrastructure and there&#8217;s still a few more trillion to suck out of TVLand. </p>
<p>I also think people like yourself will look back on these as the good ol days. We&#8217;ll be going retro retro retro soon enough. Enjoy your childhood while you can. Hope I didn&#8217;t jinx anything by saying that.</p>
<p>This is still pioneer territory looking for a Ted Turner and Google doesn&#8217;t own everything, yet <img src='http://willvideoforfood.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: John</title>
		<link>http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/comment-page-1/#comment-10888</link>
		<dc:creator>John</dc:creator>
		<pubDate>Fri, 21 Mar 2008 12:03:02 +0000</pubDate>
		<guid isPermaLink="false">http://willvideoforfood.com/2008/03/21/why-media-buyers-are-stunting-the-growth-of-online-video/#comment-10888</guid>
		<description>I note (with amusement) that while I was reading this entry I was listening to the following. 

The Pretenders - Stop Your Sobbing

Subliminal message maybe Kevin? lol 

I guess the question I feel compelled to ask is: Have these people attempted to contact any would-be sponsors? Or are we just hoping they&#039;ll happen by your blog by some wonder of happenstance?

I mean its possible that the someone at the Johnson &amp; Johnson marketing division is a huge Nalts fan, but how do we know that for sure? Do you know who your audience is? Really? lol</description>
		<content:encoded><![CDATA[<p>I note (with amusement) that while I was reading this entry I was listening to the following. </p>
<p>The Pretenders &#8211; Stop Your Sobbing</p>
<p>Subliminal message maybe Kevin? lol </p>
<p>I guess the question I feel compelled to ask is: Have these people attempted to contact any would-be sponsors? Or are we just hoping they&#8217;ll happen by your blog by some wonder of happenstance?</p>
<p>I mean its possible that the someone at the Johnson &amp; Johnson marketing division is a huge Nalts fan, but how do we know that for sure? Do you know who your audience is? Really? lol</p>
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