Two years ago I discovered Revver (the pioneer of creator ad-sharing via video), and she’s growing up. Here’s a Revver blog announcing the new Revver, which includes the ability of viewers to finally comment.
Revver has always suffered from low views relative to larger sites, and the new “Quilty” (see Revver homepage) addresses that. It’s an addictive-like series of thumbnails that rotate and provide instant access to quality content. Not sure if this is editorial or viewer populated, but I assume a blend.
The gulf between sites like Revver and the market leader (YouTube) is widening despite the better quality/crap ratio on Revver. And, until recently, Revver was dense with Adsense and “house” advertisements, which makes me worry about its longevity.
But Revver’s model is unique, the technology is innovative and it has a quirky, creator-friendly soul. And a monkey. Don’t underestimate the monkey.