- 150 t-shirts.
- Hours of ironing images and taking carefully placed photos.
- 9 hours of an intern posing in them.
The result? A human flip book (TheHumanFlipBook) to promote sandwich restaurant, A sub restauran, Erbert & Gerber, hired Colle & McVoy to produce the viral video, and the “making of” is as fascinating as the promotion (and, smartly, includes the finished product). Almost 400K views since its September launch. Without knowing the price, I think its fair to assume it was a good buy for Erbert & Gerber — pennies per view maybe?