Comments on: Quiz: You’re the Head of PR for Unilever http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/ Inside Online-Video for Creators, Viewers, Marketers and Advertisers Sun, 21 Mar 2010 05:36:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Slater http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/comment-page-1/#comment-7149 Slater Fri, 30 Nov 2007 12:17:53 +0000 http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/#comment-7149 I completely agree with ALL of the above comments. I completely agree with ALL of the above comments.

]]> By: NutCheese http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/comment-page-1/#comment-7147 NutCheese Fri, 30 Nov 2007 08:45:09 +0000 http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/#comment-7147 I saw boobs! I saw boobs!

]]> By: sukatra http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/comment-page-1/#comment-7135 sukatra Thu, 29 Nov 2007 15:29:23 +0000 http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/#comment-7135 See, you're missing the fact that behind the "Dove" philosphy is the hope that all these little girls will grow up with such a positive body image that they will not be intimidated by the hot dude who wears Axe and will be proud to wear a bikini and frantically chase him down the street, now matter how degrading you and I might view it as. Or how misguided that positive body image is. See, you’re missing the fact that behind the “Dove” philosphy is the hope that all these little girls will grow up with such a positive body image that they will not be intimidated by the hot dude who wears Axe and will be proud to wear a bikini and frantically chase him down the street, now matter how degrading you and I might view it as. Or how misguided that positive body image is.

]]> By: jischinger http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/comment-page-1/#comment-7133 jischinger Thu, 29 Nov 2007 11:43:36 +0000 http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/#comment-7133 6. Leave the gun. Take the cannoli. 6. Leave the gun. Take the cannoli.

]]> By: Matt http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/comment-page-1/#comment-7130 Matt Thu, 29 Nov 2007 06:02:11 +0000 http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/#comment-7130 The first thing you do is nothing. Wait and see if anyone else starts baning the drum, or if the whole thing goes away. It doesn't seem like some sort of huge backlash where you need to go on the offensive. Now if the affair continues, and "the world demands answers" you come out with the old line about how the campaigns have been misunderstood and how much you agree with their stance, great thoughts however misguided, blah blah blah. You only need to do this sort of thing if really necessary. They're really not that far off in their marketing. The campaigns speak to their target audiences well. The first thing you do is nothing. Wait and see if anyone else starts baning the drum, or if the whole thing goes away. It doesn’t seem like some sort of huge backlash where you need to go on the offensive.

Now if the affair continues, and “the world demands answers” you come out with the old line about how the campaigns have been misunderstood and how much you agree with their stance, great thoughts however misguided, blah blah blah. You only need to do this sort of thing if really necessary.

They’re really not that far off in their marketing. The campaigns speak to their target audiences well.

]]> By: Mike Abundo http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/comment-page-1/#comment-7111 Mike Abundo Wed, 28 Nov 2007 14:10:38 +0000 http://willvideoforfood.com/2007/11/28/youre-the-head-of-pr-for-unilever/#comment-7111 Hoho, this is gonna be fun... Hoho, this is gonna be fun…

]]>