There are some really cool things you can do to make your videos more attractive – where to place the really pretty smiling girl?

Short is good – to the point…I appreciate people who do not waste my time – and yes – the CORE – make me laugh…

I agree Video is here – and not going away…

As a matter of fact…

Hit this PEEPS – and you will SEE, hear, and read a little about this cool new trend.

http://www.kewego.com/video/iLyROoafYvaZ.html

VirtualWebRep

Very Informative. Thanks

The highest rated videos on you tube consistently are near naked chicks and people getting hurt or doing/saying stupid things. $ex and violence still sell big when it comes to entertainment. So having a loyal audience is probably the most important thing right now in viral video. I wonder if that is part of the human need for leadership?

I think that when it comes to garnering results from advertising, online video is not that different a medium as TV or radio or even print. It’s the old postulate about sending “the Right Message to the Right People at the Right Time and Place.” The difference in online video is the specificity of choices when it comes to what The Public wants to view. How The Public responds to advertising isn’t really that different.

If you want to produce a “traditional” video ad, and run it online, you gotta run it OFTEN (frequency is STILL the best way to get results if you ask me) — WAY more often than an ad may be broadcast on TV, because of the vast fragmentation of the online video audience. And you have to run it on the sites where your prospective consumers congregate. A spot that runs on YouTube for an auto repair joint in Bangor Maine won’t get nearly as much ROI as if you post the video on maineautosearch.com, a local used auto dealer site. The old adage is “all advertising is local.” So, localize your online marketing! You may not get millions of views, but you’ll get a higher percentage of quality inquiries…

… That is, of course, if your message is salient and entertaining enough to be remembered, and then acted upon.

2. Statistics are bullshit… I am a social worker and have been to meetings at the mayors office regarding getting statistics of the homeless population in San Francisco. I walked away from that meeting with a new outlook on statistics.

3. WSJ sucks!… stick to Maxim Magazine.

Amen, brother, amen! You have no idea how many Silicon Valley entrepreneurs told me that their video was the marketing. They’d dump something on YouTube, and when it didn’t generate a million views, used it as proof that viral marketing doesn’t work.

By the way, these were the same overfunded doorknobs who asked me to videotape one of their executives in the boardroom and, citing LonelyGirl15, postulated that a talking head is all that’s required to go viral!

We may be at Web 2.0, but the execs are still in beta.

In no particular order:
I think advertising in business is a little different than selling video content on line, I don’t think the masses have bought into supporting that yet and they are trained in the area of, ‘I give you money you give me something in return’; even to supposed good causes like PBS. Also, the net has the identity of “FREE STUFF” hovering over it still, and when it comes to tangibles (though this is changing) most people still want to touch things first. Conducting polls and surveys are also sketchy business, people will often tell you what they think you want to hear or say things that make them seem smart or in the know, unless they know you.

That said, and I agree with a lot of what you said Kevin, in regards to on-line viral video and making money I think unless you have something people really need or are specifically looking for the best method to get them to buy what you are selling is to:

Yes, “market the heck out of it.”
1. Inundate them with the product: Head On! Head On! One of the most annoying and successful product ads in history. (also see past posts regarding the new field/position of promoting uploading etc.. people’s work on-line).

Yes, “decide the objective of the campaign”
2. Beg: Constantly reminding your audience you have something of value to sell or that purchasing a product or donating are supporting your efforts to continue. This method requires sincerity and some charisma.

I know this is far down on the totem, but what Mark Day has done with his reminder of 5 Staring his videos is really very good salesmanship.

zefrank’s candy, though uncertain how successful that was; parting with cash for content is tough, requires some pride swallowing as well. However, he did show how one could beg/ask ‘content for cash’ with little criticisms and style.

One of the most compelling, successfully and almost required areas for selling that has popped up over the past few decades is the Mission Statement. People want to know what your intentions are, your story and where you are headed. There isn’t a major organization or business that doesn’t have one of these.

Show me the money!: Who is spending? Retiring Baby Boomers and Gen Y. Boomers are on their way out, they want something meaningful before they go and Gen Y is asking, “Why must I wait for something meaningful, why can’t I have it today?”

People aren’t settling for, ‘Here’s my money now give me my thing,
Ka Ching! See ya later.’ They’re going Green! They want to makes a contribution or purchase with purpose and that is where the the real numbers are.

If you are so inclined, between now and Christmas do something for a good cause. Grab the code for The Hunger Site, (click my name) put the code on your web page. Make your regular video, at the end mention in text:
Click the link in the side bar (your web page)
Click the button The Hunger Site
Help Feed The Hungry