Could you be worth less than one dollar a month to StupidVideo? The site offers a premium service that allows you to enjoy its videos ad-free for 99 cents a month (on annual subscription, and it eliminates streaming ads only).
This begs the question- is that what it’s worth to a viewer to skip ad (customer-value pricing), or is that an economic decision (the average visitor consumes so few videos that StupidVideo would rather a dollar than the ad revenue they could make off that visitor’s eyeballs?
Grant- it might simply be a gimmick to provide ad-sensitive viewers and garner some modest revenue from those viewers that are so opposed to ads that they’d go elsewhere otherwise. Certainly the approach is unique in the online-video arena. I’m surprised more sites don’t have a pay-for-no-ad model, but quite curious how they’d price it. After all, an active site visitor to YouTube might watch a few dozen videos in a day. YouTube would be foolish to let that visitor buy their way out of ads unless the customer fee offset the anticipated ad revenue (or, again, you were just afraid they’d go elsewhere if ads persist).