- First (and most common) is the rating system. This, of course, has its own biases. Popularity doesn’t always mean quality (even my lame videos tend to jump to the “highest rated daily video”).
- The second is the “editor’s choice.” This is good, but subject to selection bias by the editor.
- Here’s a third way, and one I advocate. Ask the creator. When we were picking clips for Flix55’s viral-video show, we asked creators to send us their 3 best clips. I found the creator knows their work best, and can usually identify the best work even if it wasn’t their most popular.
Two weeks ago, we fatigued trying to find good videos. So we made this video, inviting people to reply with their favorite video. Clearly I had a secondary motive: to see if I could get the video to surpass NAPPY on the coveted “most responded of all time” page (and it has almost worked- it’s currently the 18th most responded to video on YouTube). Hey, I’m a marketing guy, but at least I admit it.
The challenge yielded some nice clips. Check them out yourself when you’re bored. Here are the creator’s choice of best YouTube videos. They believe these are their best clips, but obviously there’s some garbage here, since not all “creators” were created equally. As an example, check out this animation video (a bit violent but clever) or this video called “Rascist” by Garrison628.
Hey, YouTube Editors. Check them out. What better way to quickly find new feature potentials!?