Internet Video Statistics

I’m working on a post that summarizes some of the recent statistics related to online video, and I’m hoping YouTube will share some recent stats. I’m also hoping I can post some of the data I source via Hitwise in my day job (with permission).

In the meantime, I found this Profy post titled “ComScore Releases Internet Video Report.” Here’s the full report, based on July stats, from ComScore. ComScore gets its stats from a panel of online consumers. Hitwise gets its data from ISPs, so the sample size is much larger.


  • 75% of online users are watching videos (frequency obviously varies dramatically). That’s up 4% from 4 months earlier.
  • YouTube claims 27% of the market by the end of July. That comes out to about 2.5 billion videos viewed.
  • Comscore’s research shows Yahoo! edging out Rupert Murdoch’s Fox Interactive Media, proprietor of MySpace and Photobucket by about 100 million in terms of videos viewed.

Some of this doesn’t make sense, but that could be a function of ComScore’s sample size or methodology.

If you have any other stats or site, please list them below. I know WordPress pushes hyperlinks into a moderated cue, so I’ll try to keep my eye on them!

Author: Nalts

Hi. I'm Nalts.

20 thoughts on “Internet Video Statistics”

  1. I’d love to see a more in-depth look at the stats, as I think the methodology used to compile them is just as important as the general findings.

    Personally, being around YouTube for a little while now, i’m still not entirely convinced they have managed to accurately to track all of their stats. I’d give any info from YouTube a 2-7% margin of error, but that’s just my own personal thoughts.

  2. how many of those people clicking are return users playing the same video over and over, not to mention creator response, and the ever present flooders. Still, impressive numbers even if they were cut in half. What seems certain when counting hits are how many comments are left in a day from unique users. I think for internet stats to be accurate they have to determined if each click is an original and unique registered click. Nearly impossible to do.

    I think there must be ways to break this down.
    1. the steady flow – Nalts Renetto Happy slip etc.
    2. the one hit wonders – Chris Crocker Noah.
    3. steady all time popular – Evolution of dance and Guitar

    what am I missing?

  3. oh look at this guy sipping his latte on a California beach front cafe,
    living the high life of a Hollywood star. Next thing you know he’ll be back with a mouth full of capped choppers and breast implants!

  4. I’ll look for them in the Skybar on Sunset… or across the street at the House of Blues (I know the back door guard). You won’t believe this, but this posting is coming from a Mobil gas station on Santa Monica Blvd in Westwood. They have a free internet access station in the station. Weird L.A.

  5. Oh, I DID get to meet science fiction writer Ray Bradbury last night at his playhouse in Pasadena. They were performing his “Dandelion Wine.” He’s a sweet old man, but he fell asleep in his wheelchair during the play.
    (This posting coming from a private men’s club in Brentwood)

  6. Have you seen our subscriber stats on hundreds of top YouTubers? We have more stats than are available to the public. Contact me if you are interested in what we have.

  7. marquis,have you ever been on a street in the hollywood hills called “lookout mountain”?, i was up there at 3 am one time,its the most amazing view ever,and the drive down the winding laurel canyon blvd is just plain fun! i gotta get back out there asap,maybe at 3 pm this time 😉

  8. I used to drive high end callgirls up there all the time to disabuse the rich of their loose change: Mulholand Drive, Wonderland Heights, Nichols Canyon Road. Beautiful place, especially late at night.

  9. o cool,youre quite the business man marquis! lol.Yep,its paradise for sure,it was cool to walk down the sidewalk in front of the stars homes,and pick giant avacados,olives and lemons off the trees.cant do that in texas huh? mulholland drive is next on my list,right after i have another glass of wine,cheers!

  10. The use of Flash as a video delivery mechanism (vs WMP or Real) is one issue; the fact that ‘videos’ fire on places like MySpace without an implicit click is another, a third is the use of video in online dating count (do not laugh this is a big deal), a 4th does porn count?

    No one has this right, we only know that its growing lots. Between the make up of the panels on these services and the tech issues that hampers this; numbers are really just directional.

  11. OMG- Jan and Tripplehelix. If you’re reading. We gotta get the forum going. It drives me crazy that I can’t respond to individual comments on this blog. So many saucy comments.

  12. Asi- thanks! I almost forgot about moving this puppy onto Bluehost so I can stream Revver and put in plugins and customize and…. weeee… Now I just need to figure out how to push it live!

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