I’m working on a post that summarizes some of the recent statistics related to online video, and I’m hoping YouTube will share some recent stats. I’m also hoping I can post some of the data I source via Hitwise in my day job (with permission).
In the meantime, I found this Profy post titled “ComScore Releases Internet Video Report.” Here’s the full report, based on July stats, from ComScore. ComScore gets its stats from a panel of online consumers. Hitwise gets its data from ISPs, so the sample size is much larger.
- 75% of online users are watching videos (frequency obviously varies dramatically). That’s up 4% from 4 months earlier.
- YouTube claims 27% of the market by the end of July. That comes out to about 2.5 billion videos viewed.
- Comscore’s research shows Yahoo! edging out Rupert Murdoch’s Fox Interactive Media, proprietor of MySpace and Photobucket by about 100 million in terms of videos viewed.
Some of this doesn’t make sense, but that could be a function of ComScore’s sample size or methodology.
If you have any other stats or site, please list them below. I know WordPress pushes hyperlinks into a moderated cue, so I’ll try to keep my eye on them!