Most marketers and public relations agencies have “clipping services,” via which they receive copies of newspaper articles covering topics of interest. Say you’re marketing M&Ms. You probably want to know when the chocolate candy appears in the news.
It occured to me that YouTube’s functionality can provide this service to you for free. Google Alerts is something else I use, but I don’t know if it works with videos.
Here’s the process and it takes about 4 minutes max.
- First, register on YouTube here. You’ll need to then click on the confirmation e-mail you’ll receive almost immediately.
- Second, subscribe to Nalts by clicking this link. Hit confirm. That step is vital. 🙂
- Now go to your subscription center, and type your term in “subscribe to tags.”
There. Now you’ll get videos that tag their video with whatever words you selected. For instance, I subscribe to the tag “Nalts” so I can see if other people are mentioning me. Unfortunately, there are a number of people that tag their videos with Nalts under the naive belief that it will help their videos.
I turn off e-mail notifications because they bombard me. But you can receive an e-mail alert when there’s something new for you on YouTube.