This collaboration video by YouTubers (in which I’m included) is a great example of the power of YouTube’s community. When Xgobobeanx was given the runaround by Mac, her frustration led to this video.
As I said in my clip (which appears at the end of this clip), “Apple has an obligation to treat every customer well even if they don’t know they’re dealing with a viral video queen that has the power to harness the collective power of YouTube to bring them to their needs.” I urged Jill to call Apple’s PR group and tell them she had reached boiling point, and that they could avoid this video by simply helping her.
Meanwhile, I love my Mac. But I’m really sad to see how poorly Apple is doing in the consumer-generated media space. The first consumer-generated ad I ever saw was for Mac! But they seem to be ignoring this medium — as evidenced by poor HappySlip never getting a thanks for her Mac Beautiful video. If I was an Apple employee, I would have sent her a Powerbook in about an hour after seeing this.