I don’t often regret living on the East Coast, but here’s an event that sucks to miss. LonelyGirl14 Creator Greg Goodfried is speaking about the intersection of content and advertising. It’s part of a series called “Pier Screenings: Web video from the littel screen tot he big one.,” and it’s sponsored by NewTeeVee and Metacafe.
This month’s theme is the intersection of content and advertising. What’s that mean? Well, online video creators are doing their best to prove that old techniques for creation and distribution of content aren’t the only way. Commissioned user-generated ads, endorsements and sponsorships, and product placement are sometimes controversial extensions of that innovation to monetization.
Our guest speaker this month is Greg Goodfried, co-creator of the Lonelygirl15 series. He tell us about his team’s efforts to monetize their hit internet series by utilizing methods such as product placement, to the extent of including a sponsored character from Neutrogena (mentioned in the clip above).
As you know I have strong feelings about product placement in online video. It’s simply perverse, and LonelyGirl15 is a big sellout (insert sarcasm widget here).