I Made Trevor the Mentos Intern Bark

June 25, 2007

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In another online-video first, Mentos tears down the entire wall between its brand and its customers. And they bestow the dipomacy post to Trevor the intern. The Mentos Intern is available for live discussion, tasks and constant webcam.

I’m biased as someone lucky enough to have them sponsoring my vids, but this is remarkable marketing. A Purple Cow.

I made Trevor bark in the above video. Too bad the Snapz wasn’t grabbing the sound.

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de becarios y pollos « amigos del calimocho
June 28, 2007 at 8:25 am

{ 3 comments }

1 sukatra June 25, 2007 at 10:51 pm

Okay I am waaaayayyyyy too old to get this. Also, what’s a purple cow?

2 Marquisdejolie June 26, 2007 at 7:32 am

Hahaha! Keep this insider stuff coming, Kevin. I can’t get enough of feeling outside the loop!

3 mentoslover June 26, 2007 at 11:05 am

keep stopping by http://www.mentosintern.com to see what Trevor will do next! this kid is hillarious

make sure you spread the word about this intern for everyone

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