A team of young writers and producers lost their network show, and decided to create their own broadband content for a young online demographic. Black20 offers viral content from a small office in Brooklyn, New York. Says the website: “Our office is small, our desks don’t have drawers, and the heat craps out at least once a week. A pack of junkyard dogs roams our block and tears apart our trash. Our building is directly under the subway, which rattles the walls and our heads, and interrupts shooting every nine minutes. But it’s home. Literally. Two of us live there.”
What’s the name mean? Let them explain: “With few options, and a determination to make our show the way we wanted to make it, our team walked out of the building, hopped in a car, and drove down to Atlantic City. 124 miles of scenic New Jersey highway and eight servings of chicken fries later, we stopped outside The Taj Mahal Casino. Our cameras rolled as we placed our production money on a single spin of the roulette wheel. Stupid? You betcha. But we knew we would win. We could not afford to lose.”
Two lessons from Black20? First, anyone with half decent equipment, passion and some creativity can now create great content and find an audience online. Second- there’s no motivator for a startup like being dissed by a larger player.
Courtesy of Kaya Purohit