In this very clever video we meet a woman personifying a consumer breaking up with her obnoxious husband, advertising. We catch this subtle analog because the actors’ shirts say “consumer” and “advertising.” It’s kinda like those editorial cartoons that assume you are clueless — so someone is illustrated holding a newspaper showing the headline the toon mocks.
But I digress. It’s still pretty funny and very accurate in its portrayal of the changing consumer and the dinosaur we call advertising. It also is funnier the second time when you can just watch some of the acting- good and bad.
According the ExperienceCurve, a trade marketing manager at Microsoft created it, and his blog is bringbackthelove.com. The idea was inspired somewhat by David Armano’s bit in Business Week titled It’s The Conversation Economy Stupid. You can actually download a Powerpoint that the creator used to pitch the concept internally.