What do you do when you hold a ketchup contest and about half of the entries are from one guy? Here’s Heinz’s YouTube site, and here’s the gratuitous contest site the agency presumably convinced the brand to build (equiped with auto-rolling video- ick).
Still, it’s a good brand for a contest, isn’t it? Who can’t have fun with ketchup?
We should buy Heinz by the gallon the way my kids ingest it. And of course I would no more buy another brand than I would dare stray from Morton’s salt. Can you imagine eating generic ketchup or salt? Life’s too short for that.