MyBowlAd.com is offering a chance for average Joe’s and low-budget brands to appear on a 30-second Superbowl ad. In this video on YouTube, viewers are encouraged to submit a video response to enter. Meanwhile the three guys sponsoring the initiative hope to raise funds by selling a one to five seconds of advertising for $15-$100K (depending on whether a logo appears on a t-shirt or sign, and for what duration).
Is $15-$100K worth a second of airtime? I’m guessing it will be for mid-sized brands that want to demonstrate that they’re playing in consumer-generated media and that desperately want to appear in the Superbowl but can’t afford the average $2.7 million for 30 seconds. Naturally success depends on two things:
- Can these guys garner at least $2.7 million worth of advertisers by their summer deadline? This will take some serious PR and selling.
- Will the “buzz” around this provide perceived benefits beyond the 1-5 seconds of branding? I’m thinking this is pretty safe.
Source: Dylan’s Couch (CinemaFreaks).