YouTube today announced that it will hold the first YouTube Video Awards to recognize the best-user created videos of 2006. The awards will be handed out in seven categories: most creative, most inspirational, best series, best comedy, musician of the year, best commentary and “most adorable video ever.” Source: LA Times.
My thoughts on the categories and potential winners in this video.
The nominees, picked by YouTube, are compiled in a gallery here. (Note- this link isn’t working as of 6 a.m. EST). YouTube community members can vote on their favorites between today (March 19) and March 23. The winners, as chosen by the community, will be announced March 25. Each will be prominently featured on YouTube and receive a trophy.
“We wanted to call out some of the most popular videos and let the users choose which ones deserve some additional recognition,” said Jamie Byrne, head of product marketing at YouTube. “We want to see how the community responds to it, but we can see this being something that grows as we continue to grow and becomes a bigger and more exciting event in the future,” Byrne said.
Google-owned, San Bruno, Calif.-based YouTube Inc. was founded in February 2005. Last week, media conglomerate Viacom Inc. sued YouTube for $1 billion, claiming the site infringes on copyrights on a “huge scale.” Several other media companies have reached agreements to supply YouTube with clips.
According to comScore Media Metrix, YouTube attracted 133.5 million visitors worldwide in January.
UPDATE: March 19, 4:50 EST. Playlists can be found here.