Just what some of the popular personalities on YouTube needed. The NYTimes is calling them “hot properties,” and providing examples of some YouTube “weblebrities” getting courted by other sites. Indeed there’s been at least one example of this with Smosh, a creator who was paid to move from YouTube (where he still posts) to LiveVideo. LonelyGirl15 went “bi-situal” last year and began posting on both Revver (a site that shares 50% of ad revenue) and YouTube, which is planning to share advertising revenue with creators. This article has YouTube’s “Renetto” claiming the share would be 20 percent — a small fraction of what’s becoming the norm.