Want to watch shows from MTV, Comedy Central or Spike via broadband? Want to check out Paramount movies? Then you’ll need to switch from YouTube to Joost. No sooner did Viacom order YouTube to pull content, they’ve licensed hundreds of hours of content to Joost, a start-up formed by the founders of Kazaa and Skype (see Wall Street Journal).
This is “game changing” news for many reasons:
- Joost’s model is about a convergence of online videos and television. We’re on the verge, and this is a big step in that direction.
- Viacom will likely keep the vast majority of the ad revenue, but this gives Joost credibility and a jump-start for building an audience.
- It’s arguably an overstatement, but Viacom is for Joost is somewhat like Howard Stern was for Sirius.
- Now YouTube will need to compete to maintain relationships with “big media.”
- It’s a bold move for Viacom because they’re basically saying they don’t need an online audience. They can build one. How many people use Joost vs. YouTube?
Folks, my money is on Joost. I think it will be a household name this summer, and will appear to many to have come from nowhere. Except for you faithful readers of WillVideoForFood of course. You’ll know.