Metacafe today announced that it has appointed a new CEO.
Erick Hachenburg, who led casual-games leader Pogo.com before assuming responsibility for Electronic Art’s global online strategy.
Arik Czerniak, co-founder and former CEO, will remain on the executive management team to focus on strategic product issues and partnerships. I interviewed Czerniak for a recent article for The Daily Reel. Very often a founder will hold onto a company long after it has outgrown his entrepreneurial skillsets, so Czerniak’s passing of the reigns is an interesting one.
One could argue the company is establishing a new CEO to make itself more marketable for sale. Metacafe recently announced a U.S. headquarters and expanded executive team. Alternatively, as BloggingStocks predicts, this could ice rumors of Yahoo acquiring Metacafe.
Metacafe is the largest independent online-video site — attracting a global audience of more than 17 million unique viewers consuming 550 million page views every month (comScore, December 2006).