Metacafe Appoints New CEO

by Nalts on February 7, 2007

Metacafe today announced that it has appointed a new CEO.

metacafe.jpgErick Hachenburg, who led casual-games leader Pogo.com before assuming responsibility for Electronic Arts global online strategy.

Arik Czerniak, co-founder and former CEO, will remain on the executive management team to focus on strategic product issues and partnerships. I interviewed Czerniak for a recent article for The Daily Reel. Very often a founder will hold onto a company long after it has outgrown his entrepreneurial skillsets, so Czerniak’s passing of the reigns is an interesting one.

One could argue the company is establishing a new CEO to make itself more marketable for sale. Metacafe recently announced a U.S. headquarters and expanded executive team. Alternatively, as BloggingStocks predicts, this could ice rumors of Yahoo acquiring Metacafe.  

Metacafe is the largest independent online-video site — attracting a global audience of more than 17 million unique viewers consuming 550 million page views every month (comScore, December 2006).

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