Okay. I’ve been urging YouTube to share advertising revenue since before I started this blog a year ago. They finally decided to do so today.
- YouTube sensed the defection to LiveVideo, and is using ad sharing to hold on to creators (which will, in turn, keep viewers).
- Major media companies are demanding it, and YouTube knows it would be risky to pay some creators and not all.
- Chad Hurley, YouTube cofounder, had too much wine at the economic summit and decided to show he has a heart. Forgot to tell Google.
- Revver was starting to overtake YouTube’s traffic. Kidding.
- It’s the only way to ensure the site’s viability now that almost anyone can replicate community.
- It’s the right thing to do. Current contributors are attracting eyeballs and creating advertising revenue. Take Judson Laipply (Evolution of Dance creator- as seen in image). He’s approaching 40 million views. Do you realize how much advertising revenue that represents for YouTube? Even a couple pennies a view would have made him a millionaire.
- Google supported it — similar to the way they handle Adwords/Adsense.