Newsflash: YouTube to Share Advertising Revenue

January 27, 2007

According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users.

“We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum. “So in the coming months we are going to be opening that up.”

Hurley, one of the youngest Internet multimillionaires, gave no details of how much users might receive, or what mechanism would be used.

  • It won’t be the first site to offer such a deal. In October 2005, Revver announced plans to attach advertising to user-submitted videos and give their creators a cut of the profits. Revver has said it would split the ad revenue evenly with content creators.
  • Hurley said that when YouTube started, he and the site’s other co-founders — Steve Chen and Jawed Karim — felt revenue-sharing would build a community of users motivated by making money, rather than their love of videos.
  • But that as the site has grown, they have come to see financial remuneration as a way of improving content.

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Top 7 Theories: Why YouTube Decided to Pay Creators… Finally « Will Video for Food
January 27, 2007 at 9:45 pm
Top 7 Theories: Why YouTube Decided to Pay Creators… Finally | Will Video for Food
January 9, 2010 at 8:45 pm

{ 17 comments… read them below or add one }

1 tripplehelix January 27, 2007 at 3:46 pm

Sounds good! I personally can’t wait. I’m gunna activate my credit card and setup my paypal account tomorrow :) lol I have registered on revver, I’ve just not fully signed up yet.

2 Dalisdolly January 27, 2007 at 5:58 pm

Do you mean to tell me that I’m going to have to start making good videos, now?

3 tripplehelix January 27, 2007 at 6:29 pm

Dalisdolly I sure hope he does because I’m getting bored of all this crap, he’s such a waiste of bandwidth.

4 jischinger January 27, 2007 at 7:56 pm

I wonder if Chad and Steve told Larry and Sergey?

… heh, that would be funny.

5 marquisdejolie January 27, 2007 at 10:34 pm

And lo the crap did multiply and the people were drowning in the excrement of vanities. And there was bad grammar and typos and misinformation of all kind. And the people looked to the ethos and cried out, How long, oh Chad, how long?

6 marquisdejolie January 27, 2007 at 10:49 pm

I think YouTube revenue sharing might lead to a political putsch based on the following sentiment:

“The artists who paints the sky green and the grass blue ought to be sterilized” —Adolf Hitler

7 paul sanchez January 27, 2007 at 10:52 pm

Wow. This is great news!

8 marquisdejolie January 27, 2007 at 11:13 pm

It is. I predict YouTube will buy Revver this year and we’ll all be rolling in Adcents.

9 jischinger January 28, 2007 at 12:49 am

I’m gonna click on all your videos so everyone here can get rich quit your day jobs and make more videos!

10 jischinger January 28, 2007 at 12:58 am

You forgot the reason youtube did this today. It is because they wanted to celebrate the birth of the first real independent artist, WAM. No, not George Michael, Wolfgang Amadeus Mozart. Who was a Secret Society Free Mason and rode a yellow school bus. Twinkel Twinkle – ABCDEFG… – need I say more?

11 Malcolm Lambe January 28, 2007 at 4:09 am

Will payment be retrospective you think? I’ve had over half a million views. I’d like some of that. And Nalts, you must have had tens of millions. I think deJolie might be on to something with his prediction of Google buying Revver, though.

12 jischinger January 28, 2007 at 4:10 am

“The artists who paints the sky green and the grass blue ought to be sterilized” —Adolf Hitler

Gootube Entartete Kunst ?

13 marquisdejolie January 28, 2007 at 6:03 am

Schön, das Schiff schaukelt, deshalb brauchen Sie mir aber doch nicht einen kleinen Gin zu geben, wenn ich einen grossen bestelle.

14 nalts January 28, 2007 at 7:08 am

There are few things I can say with certainty, but this I can. Payments will not be retrospective. For starters they couldn’t calculate it because the advertising was fickle earlier. It would also be a liability that would crush ‘em.

15 jischinger January 28, 2007 at 7:53 am

I wonder if this will shift liability to the content creators who use anything copy written? This could get costly and messy, especially if you receive money.

-trinken sind auf dem haus

16 comment17 February 13, 2007 at 10:50 pm

This article says youtube will pay “users who post popular videos”,so i guess theyre just gonna pay you then nalts! lmao

17 Hosting Reviews August 12, 2007 at 7:27 pm

revver is better

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