According to the Associated Press via USAToday: YouTube co-founder Chad Hurley announced today that YouTube will start sharing revenue with its millions of users.
“We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users,” Hurley said at the World Economic Forum. “So in the coming months we are going to be opening that up.”
Hurley, one of the youngest Internet multimillionaires, gave no details of how much users might receive, or what mechanism would be used.
- It won’t be the first site to offer such a deal. In October 2005, Revver announced plans to attach advertising to user-submitted videos and give their creators a cut of the profits. Revver has said it would split the ad revenue evenly with content creators.
- Hurley said that when YouTube started, he and the site’s other co-founders — Steve Chen and Jawed Karim — felt revenue-sharing would build a community of users motivated by making money, rather than their love of videos.
- But that as the site has grown, they have come to see financial remuneration as a way of improving content.