I hope this video demonstrates the power of user-testing viral videos to ensure they’re funny before launch. It’s the difference between being a viral-video creator and a viral videologist.
Our method was simple. The moderator had individual subjects review the videos, and we observe their responses behind a two-way glass. Laughter was recorded, and viewers were asked to rate each video according to key comedic criteria. Each viewer was screened according to a) frequency of online-video viewing, b) sense of humor, and c) ability to fake laugh.
Of course things went a little sour at the end. But this is fairly typical for one of our sessions. There’s always a “hater,” and you have to know how to deal with these people.